Voluntary Simplicity Lifestyles and Energy Conservation

Articles
Leonard-Barton, D. (1981). Voluntary simplicity lifestyles and energy conservation. Journal of Consumer Research, 8, 3, 243-252.
Presents a behavioral index for measuring an individual's tendency toward a lifestyle of voluntary simplicity, characterized by ecological awareness, attempts to become more self-…

Characteristics of Nonopinion and No Opinion Response Groups

Articles
Faulkenberry, G. D. & Mason, R. (1978). Characteristics of nonopinion and no opinion response groups. Public Opinion Quarterly, 42, 4, 533-543.
In a nationwide survey of 1,551 Ss concerning the public acceptance of wind energy conversion systems, interviewers were trained to classify equivocal responses as nonexistent ("d…

Consumer Concern, Knowledge, Belief, and Attitude toward Renewable Energy: An Application of the Reasoned Action Theory.

Articles
Bang, Hae-Kyong; Ellinger, Alexander E.; Hadjimarcou, John; Traichal, Patrick A. (2000). "Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory.". Psychology & Marketing, 17, 6, 449-468.
Using the theory of reasoned action as a theoretical framework, the current research investigates the relationship of concern with the environment, knowledge about renewable e…
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