Consumer Concern, Knowledge, Belief, and Attitude toward Renewable Energy: An Application of the Reasoned Action Theory.

Bang, Hae-Kyong; Ellinger, Alexander E.; Hadjimarcou, John; Traichal, Patrick A. (2000). "Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory.". Psychology & Marketing, 17, 6, 449-468.
Using the theory of reasoned action as a theoretical framework, the current research investigates the relationship of concern with the environment, knowledge about renewable e…
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