Diffusion of an Effective Skin Cancer Prevention Program: Design, Theoretical Foundations, and First-Year Implementation

Articles
Glanz, K., Elliott, T., Steffen, A., O'Riordan, D. (2005). Diffusion of an effective skin cancer prevention program: Design, theoretical foundations, and first-year implementation. Health Psychology, 24(5), 477-487.
This article describes the design and theoretical foundations of the Pool Cool Diffusion Trial and reports 1st-year findings. Aims of the study are to evaluate the effects of 2 st…

The Strength of Weak and Strong Communication Ties in a Community Information Program

Articles
Weenig, M. W. H. (1993). The strength of weak and strong communication ties in a community information program. Journal of Applied Social Psychology, 23, 20, 1712-1731.
Conducted a study in 2 lower-class Dutch neighborhoods to show that it is predominantly through weak ties (external sources) that information will be brought into a clique and tha…

Factors Influencing Household Recycling Behavior

Articles
Oskamp, S., Harrington, M. J., Edwards, T. C., Sherwood, D. L., Okuda, S. M., & Swanson, D. C. (1991). Factors influencing household recycling behavior. Environment and Behavior, 23, 4, 494-519.
Conducted telephone interviews to study the recycling behavior, attitudes, and knowledge of 221 adults in a suburban city that had begun a citywide curbside recycling program with…

The Collective Dynamics of Smoking in a Large Social Network

Articles
Christakis, N. A., & Fowler, J. H. (2008). The Collective Dynamics of Smoking in a Large Social Network. New England Journal of Medicine, 358(21) 2249-2258.
Background: The prevalence of smoking has decreased substantially in the United States over the past 30 years. We examined the extent of the person-to-person spread of smoking beh…

Cohabitation in the United States and Britain: Demography, Kinship, and the Future

Articles
Seltzer, J. (2004). Cohabitation in the United States and Britain: Demography, kinship, and the future. Journal of Marriage and Family, 66(4), 921-928.
Cohabitation is a rapidly changing aspect of family life in the United States and Britain. This article describes the demography of cohabitation, considers the place of cohabitati…

The Social Diffusion of Influence among Adolescents: Group Interaction in a Chat Room Environment about Antidrug Advertisements

Articles
David, C., Cappella, J., & Fishbein, M. (2006). The social diffusion of influence among adolescents: Group interaction in a chat room environment about antidrug advertisements. Communication Theory, 16(1), 118-140.
One route to influence in mass communication campaigns to reduce risky behavior is through interpersonal discussion of the content of the campaign and other behaviors pertinent to…

Diffusion of Innovations in Service Organizations: Systematic Review and Recommendations

Articles
Greenhalgh, T., Robert, G., MacFarlane, F., Bate, P., & Kyriakidou, O. (2004). Diffusion of innovations in service organizations: Systematic review and recommendations. Milbank Quarterly, 82(4), 581-629.
This article summarizes an extensive literature review addressing the question of how to spread and sustain innovations in health service delivery and organization. It considers b…

Forty Years of Diffusion of Innovations: Utility and Value in Public Health

Articles
Haider, M., & Kreps, G. (2004). Forty years of diffusion of innovations: Utility and value in public health. Journal of Health Communication, 9(Suppl1), 3-11.
This special issue of the Journal of Health Communication (Vol 9[1]) is created to mark the 40th anniversary of Diffusion of Innovations (DOI) model. Diffusion is the process thro…

Social Capital and the Diffusion of Innovations Within Organizations: The Case of Computer Technology in Schools

Articles
Frank, K. A., Zhao, Y., & Borman, K. (2004). Social capital and the diffusion of innovations within organizations: The case of computer technology in schools. Sociology of Education, 77, 148 - 171.
Although the educational community has learned much about better educational practices, less is known about processes for implementing new practices. The standard model of diffusi…

Social, Economic and Environmental Dimension of Sustainable Development in Protected Areas

Articles
Ira, V. (2001). Social, economic and environmental dimension of sustainable development in protected areas. Ekologia Bratislava, 20 (SUPPL. 3), 305-316.
The paper deals with the issue of sustainable development in three territories with important natural-landscape and cultural landscape values (Lower Morava river region, Tatras re…

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