Starve a Vampire, Donate Blood was an American Red Cross campaign developed in partnership with the television network CW. The goal of the program was two-fold; to promote CW’s ne…
In 2019, only 3% of people in the United States were registered blood donors. In an effort to draw attention to the unmet need for donations and increase participation in blood dr…
In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
In an effort to increase public awareness about bone marrow transplantation and encourage individuals to register as donors, Hollywood, Health, &Society worked with The Bold and T…
Created in Canada, Do Bugs Need Drugs is a community education program that provides information on the importance of handwashing and the responsible use of antibiotics. Created f…
This paper explores five different approaches to antibiotic stewardship, providing examples of how international collaborations can address optimal prescribing. Each approach exam…
From November 2011 to February 2012, a campaign focused on the public and individual health threats of unnecessary antibiotic use was implemented in the Italian provinces of Moden…
To increase public and healthcare professionals’ engagement in behaviors aimed at reducing the threat of antimicrobial resistance, the United Kingdom launched the Antibiotic Guard…
This paper explores two different case studies where mass campaigns were used to address antibiotic use. Both cases emphasize the importance of understanding the target audience’s…
Developed as part of Luxembourg’s National Antibiotic Plan (2018 – 2022), Antibiotics: Let’s Sound the Alarm, was a campaign developed to promote the responsible use of antibiotic…