Opinion Change in the Advocate as a Function of the Persuasibility of his Audience: A Clarification of the Meaning of Dissonance

Articles
Nel, E., Helmreich, R. & Aronson, E. (1969). Opinion change in the advocate as a function of the persuasibility of his audience: A clarification of the meaning of dissonance. Journal of Personality and Social Psychology, 12, 117-124.

Explaining Norm Enforcement

Articles
Horne, C. (2007). Explaining norm enforcement. Rationality and Society, 19(2), 139-170. doi:10.1177/1043463107077386.
This article presents a theory of norm enforcement. Dominant accounts explain norms by referring to their consequences. On this view, norms are enforced when doing so increases th…

Situational and Personality Factors as Direct or Personal Norm Mediated Predictors of Pro-Environmental Behavior

Articles
Harland, P., Staats, H., & Wilke, H. (2007). Situational and personality factors as direct or personal norm mediated predictors of pro-environmental behavior: Questions derived from norm-activation theory. Basic and Applied Social Psychology, 29(4), 323-334.
Studies that use the norm activation theory (Schwartz, 1977) to explain pro-environmental behavior often focus on personal norms and on two situational activators, i.e., awareness…

Changing Behavior with Normative Feedback Interventions: A Field Experiment on Curbside Recycling

Articles
Schultz, P. W. (1999). Changing behavior with normative feedback interventions: A field experiment on curbside recycling. Basic and Applied Social Psychology, 21, 1, 25-36.
Examined the effects of normative feedback on community curbside recycling, and predicted that activation of personal and social norms would lead to an increase in household recyc…

Going Green? Modeling the Impact of Environmental Concerns and Perceptions of Transportation Alternatives on Decisions to Drive

Articles
Gardner, B., & Abraham, C. (2010). Going green? Modeling the impact of environmental concerns and perceptions of transportation alternatives on decisions to drive. Journal of Applied Social Psychology, 40(4), 831-849. doi:10.1111/j.1559-1816.2010.00600.x.
A theory-of-planned-behavior-based model of intra-city driving incorporating cognitions concerning non-car transportation use, personal and descriptive norms, and the environment …

Pollution Reduction Preferences of U.S. Environmental Managers: Applying Ajzens Theory of Planned Behavior

Articles
Cordano, M., & Frieze, I. (2000). Pollution reduction preferences of U.S. environmental managers: Applying Ajzen's theory of planned behavior. Academy of Management Journal, 43(4), 627-641. doi:10.2307/1556358.
Modified I. Ajzen's theory of planned behavior to analyze the behavioral preferences of 295 environmental managers. Ss were surveyed and structural equation analysis was used to l…

Automatic Normative Behavior in Environments: The Moderating Role of Conformity in Activating Situational Norms

Articles
Aarts, H., Dijksterhuis, A., & Custers, R. (2003). Automatic Normative Behavior in Environments:The Moderating Role of Conformity in Activating Situational Norms. Social Cognition, 21(6), 447-464. doi:10.1521/soco.21.6.447.28687.
Previous research (Aarts & Dijksterhuis, 2003) has shown that mental representations of situational norms (e.g., behaving quietly in libraries) and corresponding overt behaviors a…

'I'm not in the habit of recycling': The role of habitual behavior in the disposal of household waste.

Articles
Knussen, C., & Yule, F. (2008). 'I'm not in the habit of recycling': The role of habitual behavior in the disposal of household waste. Environment and Behavior, 40(5), 683-702.
The role of habit was investigated using two potential measures of habitual recycling behavior: past recycling behavior and perceived lack of habit as a reason for previous failur…

A Trend Analysis of Environmentalists' Organizational Commitment, Tactic Advocacy, and Perceptions of Government

Articles
Bartell, T. & St. George, A. (1974). A trend analysis of environmentalists' organizational commitment, tactic advocacy, and perceptions of government. Journal of Voluntary Action Research, 3, 3-4, 41-46.

Diffusion of Innovations

Articles
Oldenburg, B., & Glanz, K. (2008). Diffusion of innovations. Health behavior and health education: Theory, research, and practice (4th ed.) (pp. 313-333).
(from the chapter) If outcomes from decades of public health and health behavior intervention research are to be translated into major health improvements, we must understand fact…

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