An Explication of Social Norms

Articles
Lapinski, M., & Rimal, R. (2005). An Explication of Social Norms. Communication Theory, 15(2), 127-147. doi:10.1111/j.1468-2885.2005.tb00329.x.
This article identifies four factors for consideration in norms-based research to enhance the predictive ability of theoretical models. First, it makes the distinction between per…

Role of Group Orientation and Descriptive Norms on Water Conservation Attitudes and Behaviors

Articles
Lapinski, M., Rimal, R., DeVries, R., & Lee, E. (2007). Role of group orientation and descriptive norms on water conservation attitudes and behaviors. Health Communication, 22(2), 133-142.
Social norms have been shown to impact behaviors, but with mixed results. The theory of normative social behavior delineates factors that moderate the relationship between descrip…

What Makes Customers Bring Their Bags or Buy Bags from the Shop?: A Survey of Customers at a Taiwan Hypermarket

Articles
Lam, S., & Chen, J. (2006). What Makes Customers Bring Their Bags or Buy Bags from the Shop?: A Survey of Customers at a Taiwan Hypermarket. Environment and Behavior, 38(3), 318-332. doi:10.1177/0013916505278327.
The Taiwan government had implemented a restriction policy to cut down the overuse of plastic shopping bags. Under this policy, hypermarkets and many other stores are prohibited f…

How Habits Interfere with Norm-Directed Behaviour: A Normative Decision-Making Model for Travel Mode Choice

Articles
Klöckner, C., & Matthies, E. (2004). How habits interfere with norm-directed behaviour: A normative decision-making model for travel mode choice. Journal of Environmental Psychology, 24(3), 319-327. doi:10.1016/j.jenvp.2004.08.004.
This paper deals with the question how habits can be integrated into a model of normative decision-making based on the work of Schwartz and Howard (1981). A field study was conduc…

Structural Modeling of Car Use on the Way to the University in Different Settings: Interplay of Norms, Habits, Situational Restraints, and Perceived Behavioral Control

Articles
Klöckner, C., & Matthies, E. (2009). Structural modeling of car use on the way to the university in different settings: Interplay of norms, habits, situational restraints, and perceived behavioral control. Journal of Applied Social Psychology, 39(8), 1807-1834. doi:10.1111/j.1559-1816.2009.00505.x.
This manuscript presents the results of the application of an extended norm activation model to the explanation of car use on the way to the university with a sample of 430 studen…

Egocentric Bias or Information Management? Selective Disclosure and the Social Roots of Norm Misperception

Articles
Kitts, J. (2003). Egocentric bias or information management? Selective disclosure and the social roots of norm misperception. Social Psychology Quarterly, 66(3), 222-237. doi:10.2307/1519823.
This paper reports on biases in group members' inferences about collective support for group norms. Whereas theories of "looking glass perception" suggest a tendency to project ou…

From Innovation to Social Norm: Bounded Normative Influence

Articles
Kincaid, D. (2004). From Innovation to Social Norm: Bounded Normative Influence. Journal of Health Communication, 9(Suppl1), 37-57. doi:10.1080/10810730490271511.
Correction: Every innovation begins as a deviation from existing social norms. Given the strong effect of social norms and pressure, how can any innovation ever diffuse to the poi…

Determinants of Active Commuting

Articles
Kayser, B. (2008). Determinants of active commuting. Preventive Medicine: An International Journal Devoted to Practice and Theory, 46(1), doi:10.1016/j.ypmed.2007.08.016.
Comments on an article by Bringolf-Isler et al. (see record 2008-01000-014). The paper report on factors associated with active commuting to school in more than 1000 children aged…

Where Do Social Norms Come From?

Articles
Kameda, T., Takezawa, M., & Hastie, R. (2005). Where do social norms come from?: The example of communal sharing. Current Directions in Psychological Science, 14(6), 331-334. doi:10.1111/j.0963-7214.2005.00392.x.
Where do social norms come from? Part of the answer must surely lie in such norms' ability to support individual adaptive success in local ecologies. This theme is dominant in ana…

A Focus Theory of Normative Conduct: When Norms Do and Do Not Affect Behavior

Articles
Kallgren, C., Reno, R., & Cialdini, R. (2000). A focus theory of normative conduct: When norms do and do not affect behavior. Personality and Social Psychology Bulletin, 26(8), 1002-1012. doi:10.1177/01461672002610009.
Investigated the role of injuctive norm-focus procedures in the generation of socially desirable conduct. The authors also examined factors that might alter the relationship betwe…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing