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"Norm"ally Distributed Data: The Differential Effects of Injunctive, Descriptive, and Personal Norms on Littering

Articles
Reno, R. R. "Norm"ally distributed data: The differential effects of injunctive, descriptive, and personal norms on littering. Vol. 52. 1991.

Cognitive Consequences of Legislating Postpurchase Behavior: Growing up with the Bottle Bill

Articles
Kahle, L. R., & Beatty, S. E. Cognitive consequences of legislating postpurchase behavior: Growing up with the bottle bill. Vol. 17. 1987. 828-843.
Examined the variables of (1) attitudes toward returning bottles, (2) intentions, (3) behaviors, (4) subjective norms, and (5) habits as they function within the cognitive context…

Residential Energy Conservation: The Role of Past Experience in Repetitive Household Behavior

Articles
Macey, S. M., & Brown, M. A. Residential energy conservation: The role of past experience in repetitive household behavior. Vol. 15. 1983. 123-141.
Discusses repetitive behaviors that conserve residential energy. Repetitive behavior is viewed as a function of past experience, attitudes, subjective norms, and intentions. Data …

When do People Act to Maintain Common Resources? A Reformulated Psychological Question for our Times

Articles
Stern, P. C. When do people act to maintain common resources? A reformulated psychological question for our times. Vol. 13. 1978. 149-158.
Discusses under what conditions people act to maintain common resources so that they will be useful to future generations. Research on individuals and social institutions that act…

A Distorted View of Things

Forums
mtremper Sep 8, 2008 11:28 am
Power company enlists kids to be "climate cops" Dear Friend, If the tree-hugging, save-the-planet zealots have their way, the idiocy of global warming will not only be…

Don't Miss the Article on Social Norms

Forums
Kate Melby Petoskey Jul 10, 2008 15:29 pm
Wow! The article on Social Norms (being aware of the power to them and harnessing it to address climate change) in the International Journal of Sustainability Communications is a …

Brilliant Web Banner Campaign for UK's Energy Saving Trust

Forums
Terre Dunivant San Luis Obispo May 27, 2008 2:28 am
Commit to save your 20%. interactive banner ads promoting energy conservation using norm appeals and personal action/empowerment People's Voice Winner, 2008 Webby Awards http://w…

Local Action on Climate Change

Forums
Ben Frost Manchester Dec 16, 2007 8:51 am
Here's an article in the Boston Globe that features FSB and Doug, focusing on the efforts of Keene, New Hampshire. "The journey of a thousand miles..." http://www.boston.com/new…

Ambassador, Peer recruitment, Block Leader, Brand Evangelist Programs

Forums
Jay Kassirer Ottawa Jul 30, 2007 21:55 pm
I'm seeking models or examples of ambassador / peer recruitment / block leader / brand evangelist programs. Doug Mckenzie-Mohr has been encouraging the use of social diffusion and…

Prediction and Behaviour

Forums
Sharon Mcgann Jun 18, 2007 8:23 am
Hi All, Ive been reading an INSEAD Knowledge Newsletter article which analyses peoples predictions compared to their behaviours and it seems to be pointing in the direction of …

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