Green or Non-Green? Does Type of Appeal Matter when Advertising a Green Product? Special Issue: Green advertising

Articles
Schuhwerk, M. E., & Lefkoff-Hagius, R. Green or non-green? Does type of appeal matter when advertising a green product? Special Issue: Green advertising. Vol. 24. 1995. 45-54.
Examined how consumers responded to different print advertisements for a green (environmental) laundry detergent. 71 undergraduates were divided into 2 groups. One group considere…

The Development of an Environmental Values Short Form

Articles
Zimmermann, L. K. (1996). The development of an environmental values short form. Journal of Environmental Education, 28, 1, 32-37.
Developed a scale to assess environmental values in adults and, eventually, children. First, several subscales from the Children's Environmental Response Inventory (CERI; T. E. Bu…

The Prediction of Household Recycling of Newspapers: The Role of Attitudes, Intentions, and Situational Factors

Articles
Boldero, J. (1995). The prediction of household recycling of newspapers: The role of attitudes, intentions, and situational factors. Journal of Applied Social Psychology, 25, 5, 440-462.
Tested I. Ajzen and T. J. Madden's (see PA, Vol 75:10653) theory of planned behavior for observed household newspaper recycling. The effects of recycling in the past, individual's…

Demographics, Attitudes, and Behavioral Responses to Important Environmental Events

Articles
Nietzel, M. T. & Winett, R. A. (1977). Demographics, attitudes, and behavioral responses to important environmental events. American Journal of Community Psychology, 1977, 2, 195-206.
To assess energy conservation attitudes and behaviors, an Environmental Quality Questionnaire was developed and administered to 143 city residents and 135 undergraduates at 3 diff…

Actively Caring for the Environment: An Integration of Behaviorism and Humanism. Special Issue: Litter control and Recycling

Articles
Geller, E. S. (1995). Actively caring for the environment: An integration of behaviorism and humanism. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 184-195.
Integrates perspectives from behavior-based psychology (BBP) and person-based psychology (PBP) to summarize ways to protect the environment. Community-based interventions are need…

Determinants of Responsible Environmental Behavior

Articles
Nemiroff, L. S., & McKenzie-Mohr, D. (1992). Determinants and distinguishing variables of pro-disarmament behavior and responsible environmental behavior.. Journal of Social Behavior and Personality, 7, 1, 1-24.
Two experiments examined the variables characteristic of individuals who engage in responsible environmental behavior. In Exp 1, 142 Canadians (mean age 36 yrs) completed a phone …

Changes in Euro-American Values Needed for Sustainability

Articles
Clark, M. E. (1995). Changes in Euro-American values needed for sustainability. Journal of Social Issues, 51, 4, 63-82.
Discusses the worldview that gives rise to contemporary Euro-American values. It is argued that this worldview is no longer adaptive, due to some of the underlying subconscious be…

Psychological or Attitudinal Factors which Influence the Introduction of Energy Conservation Technologies

Articles
Parthasarathy, R. (1989). Psychological or attitudinal factors which influence the introduction of energy conservation technologies. Abhigyan, fall, 36-47.
Energy conservation technologies can be classified in terms of (1) stages of development, (2) the investments required, (3) numbers of items involved, and (4) the beneficiaries. A…

Diffusion of Energy-Conserving Innovations

Articles
Darley, J. M., & Beniger, J. R. (1981). Diffusion of energy-conserving innovations. Journal of Social Issues, 37, 2, 150-171.
Suggests that people's decisions to adopt energy-conserving processes and products is a specific instance of the decision to adopt an innovation. Based on previous research, 8 dim…

A Comparison of Environmental Perceptions and Behaviors of Five Discrete Populations

Articles
Culen, G. R., Hungerford, H. R., Tomera, A. N., Sivek, D. J., Harrington, M. & Squillo, M. (1986). A comparison of environmental perceptions and behaviors of five discrete populations. Journal of Environmental Education, 17, 3, 24-32.
This paper summarizes the perceptions and behaviors regarding environmental issues of five discrete and separate groups/populations. Assessments were made to determine the differ…

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