Smarter Choices: Assessing the Potential to Achieve Traffic Reduction Using 'Soft Measures'

Articles
Cairns, S., Sloman, L., Newson, C., Anable, J., Kirkbride, A., Goodwin, P. (2008). Smarter choices: Assessing the potential to achieve traffic reduction using 'Soft measures'. Transport Reviews, 28(5), 593-618.
In recent years, there has been a growing interest in a range of transport policy initiatives which are designed to influence people's travel behaviour away from single-occupancy …

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

Shifting to Sustainable Modes of Transportation in Boulder Colorado Using Incentives, Norms, Communication and Feedback

Cases
In order to reduce air pollution and traffic congestion, the Boulder City Council began to promote sustainable methods of transportation. Through public meetings, barriers to usin…

Acceptability of single and combined transport policy measures: The Importance of Environmental and Policy Specific Beliefs

Articles
Eriksson, L., Garvill, J., & Nordlund, A. M. (2008). Acceptability of single and combined transport policy measures: The importance of environmental and policy specific beliefs. Transportation Research Part A: Policy and Practice, 42(8), 1117-1128.
n this study, the acceptability of different transport policy measures was examined. Three measures were assessed individually and as packages combining one push measure (a raised…

"Stick" Works Better than "Carrot"

Forums
Steve Raney Palo Alto Jun 5, 2008 15:19 pm
Is there a study (or a strong argument) showing that "sticks" are more effective at changing behavior than "carrots?" This study could be for any sort of behavior change, not just…

The Effects of Non-Contingent Free Bus Tickets and Personal Commitment on Urban Bus Ridership

Articles
Bachman, W. , & Katzev, R. (1982). The effects of non-contingent free bus tickets and personal commitment on urban bus ridership. Transportation Research, 16A, 2, 103-108.
To compare the effects of free rides and commitment to a performance goal on increasing bus ridership in an urban setting, 83 non-bus riding automobile drivers were exposed to one…

Consumer Adaptation to Gasoline Price Increases

Articles
Pitts, R. E., Willenborg, J. F. & Sherrell, D. L. (1981). Consumer adaptation to gasoline price increases. Journal of Consumer Research, 8, 3, 322-330.
Results from the present longitudinal study provide new evidence on household response to gasoline price increases from 1973 to 1979. 260 household members of a consumer panel exh…

A Community-Based Gasoline Conservation Project: Practical and Methodological Considerations

Articles
Hake, D. F. & Zane, T. (1981). A community-based gasoline conservation project: Practical and methodological considerations. Behavior Modification, 5, 4, 435-458.
Tested whether a community-based project, as opposed to previous college-based or one-location based studies, was feasible in terms of recruiting participants, their cooperativene…

A Company-Based Lottery to Reduce the Personal Driving of Employees

Articles
Foxx, R. M. & Schaeffer, M. H. (1981). A company-based lottery to reduce the personal driving of employees. Journal of Applied Behavior Analysis, 14, 3, 273-285.
83 employees of a research and consulting firm were divided into experimental and contrast groups. The experimental design involved a baseline in which no consequences were attach…

Applying a Modified Moral Decision Making Model to Change Habitual Car Use: How Can Commitment be Effective?

Articles
Matthies, E., Klöckner, C., & Preißner, C. (2006). Applying a Modified Moral Decision Making Model to Change Habitual Car Use: How Can Commitment be Effective?. Applied Psychology: An International Review, 55(1), 91-106.
A theory-driven intervention was carried out to initiate the try-out of a new travel mode behavior (try out taking public transport instead of car) in a sample of habitual car use…

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