Smarter Choices: Assessing the Potential to Achieve Traffic Reduction Using 'Soft Measures'

Articles
Cairns, S., Sloman, L., Newson, C., Anable, J., Kirkbride, A., Goodwin, P. (2008). Smarter choices: Assessing the potential to achieve traffic reduction using 'Soft measures'. Transport Reviews, 28(5), 593-618.
In recent years, there has been a growing interest in a range of transport policy initiatives which are designed to influence people's travel behaviour away from single-occupancy …

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice

Articles
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
This paper demonstrates that community-based social marketing techniques can be successfully used to affect people's transportation awareness and behavior, as deployed in Washingt…

Acceptability of single and combined transport policy measures: The Importance of Environmental and Policy Specific Beliefs

Articles
Eriksson, L., Garvill, J., & Nordlund, A. M. (2008). Acceptability of single and combined transport policy measures: The importance of environmental and policy specific beliefs. Transportation Research Part A: Policy and Practice, 42(8), 1117-1128.
n this study, the acceptability of different transport policy measures was examined. Three measures were assessed individually and as packages combining one push measure (a raised…

The Effects of Non-Contingent Free Bus Tickets and Personal Commitment on Urban Bus Ridership

Articles
Bachman, W. , & Katzev, R. (1982). The effects of non-contingent free bus tickets and personal commitment on urban bus ridership. Transportation Research, 16A, 2, 103-108.
To compare the effects of free rides and commitment to a performance goal on increasing bus ridership in an urban setting, 83 non-bus riding automobile drivers were exposed to one…

Consumer Adaptation to Gasoline Price Increases

Articles
Pitts, R. E., Willenborg, J. F. & Sherrell, D. L. (1981). Consumer adaptation to gasoline price increases. Journal of Consumer Research, 8, 3, 322-330.
Results from the present longitudinal study provide new evidence on household response to gasoline price increases from 1973 to 1979. 260 household members of a consumer panel exh…

A Community-Based Gasoline Conservation Project: Practical and Methodological Considerations

Articles
Hake, D. F. & Zane, T. (1981). A community-based gasoline conservation project: Practical and methodological considerations. Behavior Modification, 5, 4, 435-458.
Tested whether a community-based project, as opposed to previous college-based or one-location based studies, was feasible in terms of recruiting participants, their cooperativene…

A Company-Based Lottery to Reduce the Personal Driving of Employees

Articles
Foxx, R. M. & Schaeffer, M. H. (1981). A company-based lottery to reduce the personal driving of employees. Journal of Applied Behavior Analysis, 14, 3, 273-285.
83 employees of a research and consulting firm were divided into experimental and contrast groups. The experimental design involved a baseline in which no consequences were attach…

Promoting Gasoline Conservation: The Effects of Reinforcement Schedule, a Leader, and Self-Recording

Articles
Hake, D.F. & Foxx, R. M. (1978). Promoting gasoline conservation: The effects of reinforcement schedule, a leader, and self-recording. Behavior Modification, 2, 3, 339-370.
Replicated a previous procedure developed by the authors for reducing driving and extended it to increase its potential for wide use. Two groups, reinforcement and self-recording,…

Gasoline Conservation: A Procedure for Measuring and Reducing the Driving of College Students

Articles
Foxx, R. M. & Hake, D. F. (1977). Gasoline conservation: A procedure for measuring and reducing the driving of college students. Journal of Applied Behavior Analysis, 10, 1, 61-74.
Sought to motivate college students to reduce the number of miles they drove each day and thus save gasoline. The 12 experimental Ss were offered various combinations of prizes su…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing