CBSM Recommends

Smarter Travel in Outer London: Integrated Marketing in the UK

Cases
Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
CBSM Recommends

Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…

Nominations for Landmark designation of (1) transportation behavior programs and (2) behavioral building energy conservation programs – ONLY ONE MONTH LEFT before nominations close.

Forums
Jay Kassirer Ottawa May 04, 2021 02:51 PM
Do you know of a particularly effective or innovative approach for promoting more sustainable travel or energy use behaviours? Your own program? Nominate it for Landmark designati…

Looking for Model (1) Travel Behavior Programs and (2) Behavioral Building Energy Conservation Programs

Forums
Jay Kassirer Ottawa March 08, 2021 03:04 PM
Do you know of a particularly effective or innovative approach for changing travel or energy use behaviours? Your own program? Nominate it for Landmark designation. Designation as…

Two New Landmark Travel Behavior Case Studies – “City of Austin’s Leave Time Travel Incentive” and “Seattle’s Just One Trip Phase II”

Forums
Jay Kassirer Ottawa March 08, 2021 03:00 PM
Tools of Change has published two new open-access, full-length, Landmark Travel behavior change case studies. Our Landmark case studies are peer-selected to recognize behavior cha…

Transport Behaviour Changes during COVID-19

Forums
Julie Cook Kitchener August 05, 2020 08:58 PM
Hi everyone, The International Energy Agency (IEA) recently came out with a fascinating and well-researched article related to changes in transport behaviour as a result of the C…

Norway's Promotion of Electric Vehicles – Case Study Posted on Tools of Change

Forums
Jay Kassirer Ottawa May 21, 2020 02:15 PM
Several policies / incentives, in place over an extended period, have made Norwegians more likely to purchase electric vehicles than people in any other country. These incentives …

BART Perks Phase II - Transit Peak Demand Shifting Case Study Posted on Tools of Change

Forums
Jay Kassirer Ottawa May 21, 2020 02:12 PM
BART Perks Phase II used a Smartphone-based platform to incentivize shifts in public transit trips that reduced peak demand. The approach proved cost-effective relative to the ave…

Call for Nominations 2020: (1) Travel Behavior Programs and (2) Behavioral Building Energy Conservation Programs

Forums
Jay Kassirer Ottawa April 30, 2020 02:09 PM
Do you know of a particularly effective or innovative approach for changing travel or energy use behaviours? Yours? Nominate it for Landmark designation. Designation as a “Landmar…

Emotional Messaging Promoting Walking & Cycling to School

Forums
Jay Kassirer Ottawa April 30, 2020 01:59 PM
Do you know any good examples of emotion-rich messages that promote walking and cycling to school, that are directed at students’ parents, and that are not judgmental, fear based …

Virtual North America

Introductory & Advanced Workshops

January 10th - 19th, 2022

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing