Bikeability Safety Training in the UK Earns Landmark Designation

Forums
Jay Kassirer Ottawa December 01, 2016 02:13 PM
This large scale bicycle safety training program from the UK has been particularly well evaluated and shows impressive results, adding to the evidence of the value of such trainin…

Playa Vista Ability2Change Earns Landmark Designation

Forums
Jay Kassirer Ottawa December 01, 2016 01:44 PM
This program is a great example of a targeted, strategic approach to transport behavior change. It features careful market segmentation and barrier removal, with different initiat…

Now Recruiting for the Smart Drive Challenge

Forums
Michael Driedger Toronto June 21, 2016 10:16 AM
Hello Everyone, I'm working on a project called the Smart Drive Challenge and we're currently recruiting participants. I'm hoping some of you might be interested in applying, bu…

Sustainable Behaviour Programmes which have Complemented new Public Transport

Forums
P Somes Melbourne May 11, 2016 04:33 PM
In Melbourne (Australia), the Government is removing rail level crossings, with many train stations being rebuilt. There is also a train extension, with three new stations in oute…

Shifting Drive-alone Trips to Public Transit for Campus and Shopping

Forums
Ivy Thomson Logan January 08, 2016 01:47 PM
Hi all! I work for a public transportation agency. We are zero-fare, meaning we do not charge anyone to ride the bus. I am working to shift "drive alone" trips to our local c…

Best Practices of Carpool Lot Marketing/Behaviour Change Programs

Forums
Jeff Garkowski, MCIP, RPP Toronto September 02, 2015 08:18 AM
I am working on an individualized marketing program aimed at increasing usage of a commuter parking lot (carpooling and transit drop-and-go) and am seeking input on good examples …

Webinar March 17: Bicycle Friendly Communities (BFC) Program

Forums
Jay Kassirer Ottawa March 03, 2015 08:36 AM
The BFC Program is a positive, upstream, results-oriented program designed to get municipal decision makers thinking about how all of their programs around cycling work complement…

Barrier/Benefit Research in Commuter Surveys

Forums
Phillip Kobernick Oakland February 06, 2015 02:21 PM
Hi everyone, I'm wondering if anyone has included barrier/benefits research or other CBSM techniques into your organization's commuter surveys? I'd be very interested in checki…

Jan. 28 Webinar: Love to Ride Workplace Cycling Promotion Program

Forums
Jay Kassirer Ottawa January 07, 2015 02:51 PM
Love to Ride is a workplace cycling program that uses stage of change to segment participants and cost-effectively tailor communications with them. By targeting information and to…

Two New Landmark Cycling Case Studies Designated by Tools of Change

Forums
Jay Kassirer Ottawa December 17, 2014 09:54 AM
The Love to Ride and Bicycle Friendly Communities programs have both just received the Landmark designation for sustainable transportation from Tools of Change. Initial case study…
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing