Two New Landmark Travel Behavior Case Studies – “City of Austin’s Leave Time Travel Incentive” and “Seattle’s Just One Trip Phase II”

Forums
Jay Kassirer Ottawa Mar 8, 2021 15:00 pm
Tools of Change has published two new open-access, full-length, Landmark Travel behavior change case studies. Our Landmark case studies are peer-selected to recognize behavior cha…

Transport Behaviour Changes during COVID-19

Forums
Julie Cook Kitchener Aug 5, 2020 20:58 pm
Hi everyone, The International Energy Agency (IEA) recently came out with a fascinating and well-researched article related to changes in transport behaviour as a result of the C…

Norway's Promotion of Electric Vehicles – Case Study Posted on Tools of Change

Forums
Jay Kassirer Ottawa May 21, 2020 14:15 pm
Several policies / incentives, in place over an extended period, have made Norwegians more likely to purchase electric vehicles than people in any other country. These incentives …

BART Perks Phase II - Transit Peak Demand Shifting Case Study Posted on Tools of Change

Forums
Jay Kassirer Ottawa May 21, 2020 14:12 pm
BART Perks Phase II used a Smartphone-based platform to incentivize shifts in public transit trips that reduced peak demand. The approach proved cost-effective relative to the ave…

Call for Nominations 2020: (1) Travel Behavior Programs and (2) Behavioral Building Energy Conservation Programs

Forums
Jay Kassirer Ottawa Apr 30, 2020 14:09 pm
Do you know of a particularly effective or innovative approach for changing travel or energy use behaviours? Yours? Nominate it for Landmark designation. Designation as a “Landmar…

Emotional Messaging Promoting Walking & Cycling to School

Forums
Jay Kassirer Ottawa Apr 30, 2020 13:59 pm
Do you know any good examples of emotion-rich messages that promote walking and cycling to school, that are directed at students’ parents, and that are not judgmental, fear based …

"Stay on the Ground" Reduces Air Travel, Increases Train Use

Forums
Jay Kassirer Ottawa Feb 9, 2020 16:54 pm
"Stay on the Ground" is the most effective approach to-date at shifting air travel to train travel, and also at promoting the sale of carbon offsets for airplane travel, this appr…

Personalized Smartphone Messaging and Incentives Shift Travel Patterns in Landmark Case Study

Forums
Jay Kassirer Ottawa Feb 9, 2020 16:54 pm
Bologna’s Bella Mossa program has been awarded Landmark designation by our peer selection panel. This program awarded participants points for walking, cycling or using public tran…

Campaigns to encourage kindergarten families to ride to school

Forums
Michele Smith Brisbane Jul 30, 2019 6:26 am
I'd like to hear from anyone who has worked with kindergartens or pre-schools to encourage the children to learn to ride a bike, and for families to ride to kindergarten. Obviousl…

Three new travel behavior case studies added to Tools of Change

Forums
Jay Kassirer Ottawa Apr 16, 2018 15:49 pm
Three new travel behavior case studies have recently been added to the Tools of Change website. Cycling Lanes Pilot Leads to Permanent Protected Lanes in Macon GA (New Tools of …

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing