Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use
Werner, Carol M.; Byerly, Sari; White, Paul H.; Kieffer, Matthew (2004). Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use. Basic and Applied Social Psychology, 26, 2, 183-198.
Crafting Normative Messages to Protect the Environment
Cialdini, R. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science, 12(4), 105-109. doi:10.1111/1467-8721.01242.
Promoting Source Reduction Behavior: The Role of Motivational Information
De Young, R., Duncan, A., Frank, J., Gill, N., Rothman, S., Shenot, J., Shotkin, A. & Zweizig, M. (1993). Promoting source reduction behavior: The role of motivational information. Environment and Behavior, 25, 1, 70-85.
Reactance and Norm Appeal in Anti-Littering Messages
Reich, J. W., & Robertson, J. L. (1979). Reactance and norm appeal in anti-littering messages. Journal of Applied Social Psychology, 9, 1, 91-101.
The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
The Unintended Effects of a Posted Sign on Littering Attitudes and Stated Intentions
Horsley, A. D. (1988). The unintended effects of a posted sign on littering attitudes and stated intentions. Journal of Environmental Education, 19, 3, 10-14.
The Commons Dilemma as Metaphor: Memory, Influence, and Implications for Environmental Conservation
Mio, J. S., Thompson, S. C., & Givens, G. H. (1993). The commons dilemma as metaphor: Memory, influence, and implications for environmental conservation. Metaphor and Symbolic Activity, 8, 1, 23-42.
Designing Effective Instructional Signs with Schema Theory: Case Studies of Polystyrene Recycling
Werner, C. M., Rhodes, M.U. & Partain, K. K. (1998). Designing effective instructional signs with schema theory: Case studies of polystyrene recycling. Environment and Behavior, 30, 5, 709-735.
Motivating Recycling Behavior: A Quasiexperimental Investigation of Message and Source Strategies
Lord, K. R. (1994). Motivating recycling behavior: A quasiexperimental investigation of message and source strategies. Special Issue: Psychology, marketing, and recycling. Psychology and Marketing, 11, 4, 341-358.
Littering as a Function of Prior Litter and the Presence or Absence of Prohibitive Signs
Reiter, S. M. & Samuel, W. (1980). Littering as a function of prior litter and the presence or absence of prohibitive signs . Journal of Applied Social Psychology, 10, 1, 45-55.