Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use

Articles
Werner, Carol M.; Byerly, Sari; White, Paul H.; Kieffer, Matthew (2004). Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use. Basic and Applied Social Psychology, 26, 2, 183-198.
Two experiments used clinical validation to increase scrutiny of messages posted in public settings. The first experiment used a 2 (validation: no/yes) × 2 (persuasion: none/"it i…

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

Signs that Encourage Internalized Recycling: Clinical Validation, Weak Messages and 'Creative Elaboration'

Articles
Werner, C., White, P., Byerly, S., & Stoll, R. (2009). Signs that encourage internalized recycling: Clinical validation, weak messages and 'creative elaboration.'. Journal of Environmental Psychology, 29(2), 193-202.
Two experiments examined clinical validation’s ability to increase examination of a persuasive message and increase long-term recycling. In Experiment 1, validating (acknowledging…

It Matters a Hole Lot: Perceptual Affordances of Waste Containers Influence Recycling Compliance

Articles
Duffy, S., & Verges, M. (2009). It matters a hole lot: Perceptual affordances of waste containers influence recycling compliance. Environment and Behavior, 41(5), 741-749.
This article examines whether specialized lids on waste receptacles affect recycling compliance in public settings. Thirty waste receptacles were assigned to a lids-present and li…

Waste Receptacle Designs as Interventions for Litter Control

Articles
Geller, E. S., Brasted, W. S. & Mann, M. F. (1979). Waste receptacle designs as interventions for litter control. Journal of Environmental Systems, 9, 2, 145-160.
Two experiments in an indoor shopping mall examined relationships between trash-receptacle design and litter-disposal behaviors. For the first study, the trash deposited in six t…

Litter Reduction: A Review and Integration of the Literature. Special Issue: Litter Control and Recycling

Articles
Huffman, K. T., Grossnickle, W. F., Cope, J. G., & Huffman, K. P. (1995). Litter reduction: A review and integration of the literature. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 153-183.
Examined 40 articles and 59 studies that employed either an antecedent strategy (ATS) or consequence strategy (CQS) to integrate behavioral and social changes in communities and i…

Evaluating Participation in a Residential Recycling Program

Articles
Jacobs, H. E. & Bailey, J. S. (1982-83). Evaluating participation in a residential recycling program. Journal of Environmental Systems, 12, 2, 141-152.
The present study examined the effects of prompting, payment for material, a lottery, and frequency of collection on household participation in a residential recycling program. H…

Recycling as Altruistic Behavior: Normative and Behavioral Strategies to Expand Participation in a Community Recycling Program

Articles
Hopper, J. R., & Nielsen, J. M. (1991). Recycling as altruistic behavior: Normative and behavioral strategies to expand participation in a community recycling program. Environment and Behavior, 23, 2, 195-220.
Experimental and survey data from 122 residents of a large urban neighborhood with a community-wide curbside recycling program confirm that recycling behavior is consistent with S…

Motivating Beverage Container Recycling on a College Campus

Articles
Luyben, P. & Cummings, S. (1981-1982). Motivating beverage container recycling on a college campus. Journal of Environmental Systems, 11, 3, 235-245.
Maintaining our materials base for production in the face of the declining energy and materials resources requires effective procedures to encourage recycling of scarce resources.…

Newspaper Recycling Behavior: The Effects of Prompting and Proximity of Containers

Articles
Reid, D. H., Luyben, P. D., Rawers, R. J. & Bailey, J. S. (1976). Newspaper recycling behavior: the effects of prompting and proximity of containers. Environment and Behavior, 8, 471-481.
Used a multiple baseline experimental design to investigate prompting and proximity of recycling containers as variables affecting newspaper recycling by apartment residents. Fo…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing