Using Public Service Announcements to Change Behavior: No More Money and Oil Down the Drain
Nolan, J., Schultz, P., & Knowles, E. (2009). Using public service announcements to change behavior: No more money and oil down the drain. Journal of Applied Social Psychology, 39(5), 1035-1056.
Changing Homeowners' Use of Toxic Household Products: A Transactional Approach
Werner, C. (2003). Changing homeowners' use of toxic household products: A transactional approach. Journal of Environmental Psychology, 23(1), 33-45
Implementing a Community-Based Social Marketing Program to Increase Recycling
Haldeman, T. & Turner, J. (2009). Implementing a community-based social marketing program to increase recycling. Social Marketing Quarterly, 15(3), 114-127.
Crafting Normative Messages to Protect the Environment
Cialdini, R. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science, 12(4), 105-109. doi:10.1111/1467-8721.01242.
Changing Behavior with Normative Feedback Interventions: A Field Experiment on Curbside Recycling
Schultz, P. W. (1999). Changing behavior with normative feedback interventions: A field experiment on curbside recycling. Basic and Applied Social Psychology, 21, 1, 25-36.
Changing Homeowners' Behaviors Involving Toxic Household Chemicals: A Psychological, Multilevel Approach
Werner, C., & Adams, D. (2001). Changing homeowners' behaviors involving toxic household chemicals: A psychological, multilevel approach. Analyses of Social Issues and Public Policy (ASAP), 1(1), 1-32.
Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
Non-Response to the Recycling Promotion Technique of Blockleader and Commitment
Meneses, G.D. (2009). Non-response to the recycling promotion technique of blockleader and commitment. Journal of Socio-Economics, 38(4), pp. 663-671.
Signs that Encourage Internalized Recycling: Clinical Validation, Weak Messages and 'Creative Elaboration'
Werner, C., White, P., Byerly, S., & Stoll, R. (2009). Signs that encourage internalized recycling: Clinical validation, weak messages and 'creative elaboration.'. Journal of Environmental Psychology, 29(2), 193-202.
Choosing to Encourage or Discourage: Perceived Effectiveness of Prescriptive versus Proscriptive Messages
Winter, P.L., Sagarin, B.J., Rhoads, K., Barrett, D.W., Cialdini, R.B. (2000). Choosing to encourage or discourage: Perceived effectiveness of prescriptive and proscriptive messages. Environmental Management, 2(6): 588-594.