Self-Reported and Actual Savings in a Water Conservation Campaign

Articles
Hamilton, L. C. (1985). Self-reported and actual savings in a water conservation campaign. Environment and Behavior, 17, 3, 315-326.
Data from a survey questionnaire of 471 customer households and from water utility billing records were used to compare self-reported and actual water savings during a conservatio…

Celebrating India's "Catch the Rain" campaign

Forums
Julie Cook Kitchener Mar 25, 2024 13:04 pm
Hi all,   On the heels of World Water Day on March 22nd, it is more urgent than ever that we collectively recognize the importance of water in our daily lives. For a bit of inspir…

Behavioral Interventions in Resource Conservation: A System Approach Based on Behavioral Economics

Articles
Winkler, R. C., & Winett, R. A. (1982). Behavioral interventions in resource conservation: A system approach based on behavioral economics. American Psychologist, 37, 4, 421-435.
Outlines some of the advantages of an integration of psychological (social-learning) and economic conceptualizations when developing behavioral interventions in resource conservat…

Reducing Residential Water Consumption with Feedback in Melbourne, Australia

Cases
Aitken, C. K., McMahon, T. A., Wearing, A. J. & Finlayson, B. L. (1994). Residential water use: Predicting and reducing consumption. Journal of Applied Social Psychology, 24, 2, 136-158.
Since residential water use is quite high in Melbourne, Australia, a pilot program was designed to lower consumption. First, a literature review was conducted to identify behavior…

Tapping into Water Shortage Solution

Articles
Wade,-Beth (2000). Tapping into water shortage solution. American City and County , 115, 8, 45-48, 54-58.
The writer reviews the various approaches cities are taking to deal with water shortages. Changes in climate and expanding urban populations are some of the causes of the drough…

An Opportunistic Field Experiment in Community Water Conservation

Articles
Watson, R. K., Murphy, M. H., Kilfoyle, F. E. & Moore, S. M. (1999). An opportunistic field experiment in community water conservation. Population and Environment: A Journal of Interdisciplinary Studies, 20, 6, 545-560.
This quasi-experimental, 7-yr study evaluated the effectiveness of an educative vs a price-structuring approach to the strategic management of domestic water consumption. The Know…

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

Personal Normative Beliefs, Antisocial Behavior, and Residential Water Conservation

Articles
Corral-Verdugo, V., & Frías-Armenta, M. (2006). Personal Normative Beliefs, Antisocial Behavior, and Residential Water Conservation. Environment and Behavior, 38(3), 406-421. doi:10.1177/0013916505282272.
A total of 177 residents in two Mexican cities responded to an instrument assessing (a) personal normative beliefs about water conservation, (b) beliefs about the efficacy of wate…

A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels

Articles
Goldstein, N., Cialdini, R., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472-482. doi:10.1086/586910.
Two field experiments examined the effectiveness of signs requesting hotel guests' participation in an environmental conservation program. Appeals employing descriptive norms (e.g…

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