An Opportunistic Field Experiment in Community Water Conservation

Articles
Watson, R. K., Murphy, M. H., Kilfoyle, F. E. & Moore, S. M. (1999). An opportunistic field experiment in community water conservation. Population and Environment: A Journal of Interdisciplinary Studies, 20, 6, 545-560.
This quasi-experimental, 7-yr study evaluated the effectiveness of an educative vs a price-structuring approach to the strategic management of domestic water consumption. The Know…

Conservation Technology Adoption Decisions and the Theory of Planned Behavior

Articles
Lynne, G. D., Casey, C. F., Hodges, A. & Rahmani, M. (1995). Conservation technology adoption decisions and the theory of planned behavior. Journal of Economic Psychology, 16, 4, 581-598.
Explored the influence of perceived control on adoption of water-saving technology (conservation technology), and actual capital investment by the adopter, among Florida strawberr…

Turning Minds On and Faucets Off: Water Conservation Education in Jordanian Schools

Articles
Middlestadt, Susan; Grieser, Mona; Hernandez, Orlando; Tabaishat, Khulood; Sanchack, Julie; Southwell, Brian; Schwartz, Reva. (2001). Turning minds on and faucets off: Water conservation education in Jordanian schools. . Journal of Environmental Education, 32, 2, 37-45.
Evaluated the impact on knowledge, attitudes and behaviors, of a high school water conservation curriculum implemented through the Jordan Water Conservation Education Projec…

Tapping into Water Shortage Solution

Articles
Wade,-Beth (2000). Tapping into water shortage solution. American City and County , 115, 8, 45-48, 54-58.
The writer reviews the various approaches cities are taking to deal with water shortages. Changes in climate and expanding urban populations are some of the causes of the drough…

Environmental Beliefs and Endorsement of Sustainable Development Principles in Water Conservation: Toward a New Human Interdependence Paradigm Scale

Articles
Corral-Verdugo, V., Carrus, G., Bonnes, M., Moser, G., & Sinha, J. (2008). Environmental beliefs and endorsement of sustainable development principles in water conservation: Toward a New Human Interdependence Paradigm scale. Environment and Behavior, 40(5), 703-725.
It is thought that a dichotomy exists between two apparently contradictory belief systems: the so-called "Human Exception Paradigm" (HEP)--an anthropocentric belief system--and th…

Social Norms: An Underestimated and Underemployed Lever for Managing Climate Change

Articles
Griskevicius,V., Cialdini, R.B., and Goldstein, N.J. (2008). Social Norms: An Underestimated and Underemployed Lever for Managing Climate Change. International Journal for Sustainability Communication, 3, 5-13.
It is widely recognized that communications that make social norms salient can be effective in influencing behavior. What is surprising, given the strength of the evidence, is how…

Dormitory Residents Reduce Electricity Consumption when Exposed to Real-Time Visual Feedback and Incentives

Articles
Petersen, J., Shunturov, V., Janda, K., Platt, G., & Weinberger, K. (2007). Dormitory Residents Reduce Electricity Consumption when Exposed to Real-Time Visual Feedback and Incentives. International Journal of Sustainability in Higher Education, 8(1), 16.
Purpose: In residential buildings, personal choices influence electricity and water consumption. Prior studies indicate that information feedback can stimulate resource conservati…

Using Cognitive Dissonance to Encourage Water Conservation

Articles
Dickerson CA, Thibodeau, R., Aronson, E., Miller, D. (1992). Using Cognitive Dissonance to Encourage Water Conservation. Journal of Applied Social Psychology 22 (11), 841854.
In a field experiment on water conservation, we aroused dissonance in patrons of the campus recreation facility by making them feel hypocritical about their showering habits. Usin…

Backyard Water Conservation Workshop

Forums
Jean Pillo Pomfret Center Dec 3, 2008 16:26 pm
I am trying to set up the Conservation Gardening workshop for next spring. This workshop will feature use of rain barrels, rain gardens, vegetated streamside buffers and organic l…

Invoking Social Norms:A Social Psychology Perspective on Improving Hotels' Linen-Reuse Programs

Articles
Goldstein, N., Griskevicius, V., Cialdini, R. (2007). Cornell Hotel and Restaurant Administration Quarterly, 48(2), 145-150.
Social psychology theory can be applied to such mundane purposes as encouraging guests to reuse their washroom towels. In contrast to the appeals now in use to persuade guests to …

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