Words from Water

Forums
Barry Weinbrom Brooklyn Feb 3, 2009 11:14 am
Barry Weinbrom: Yes We Can Save Water I thought this post would be a great way for all interested parties to splash into the The Yes We Can Save Water Research Project and star…

Using Road Signs to Provide Community Feedback on Water Use

Forums
Christopher Yardley Canberra Jan 31, 2009 0:36 am
Variable message (road) signs are designed and have been used to give warning / hazard notices to road users. In the Australian Capital Territory (ACT) they are used to tell road …

Is there a Saturation Point for Behavioural Change Campaigns?

Forums
Christopher Yardley Canberra Jan 31, 2009 0:28 am
I am researching the effectiveness (in the Australian Capital Territory, ACT) of variable message signs in changing water conservation behavior. (In Australia we spell it "behavio…

ICLEI Water Campaign Community Quantifiables

Forums
leah knapp Mosman Park Jan 15, 2009 17:53 pm
Hello there, We have reached Milestone 4 in the Water Campaign and I am looking for ideas from other local governments as to what they did to demonstrate quantifiable change wit…

Residential Water Use: Predicting and Reducing Consumption

Articles
Aitken, C. K., McMahon, T. A., Wearing, A. J. & Finlayson, B. L. (1994). Residential water use: Predicting and reducing consumption. Journal of Applied Social Psychology, 24, 2, 136-158.
Assessed variation in residential water consumption and evaluated methods of encouraging residents to reduce their consumption. Survey data were collected by mail questionnaire in…

The Personal Threat of Environmental Problems as Predictor of Environmental Practices

Articles
Baldassare, M. & Katz, C. (1992). The personal threat of environmental problems as predictor of environmental practices. Environment and Behavior, 24, 5, 602-616.
640 adult residents of Orange County, California completed a survey regarding their perceived threat of environmental problems. Ss who perceived that environmental problems pose a…

The Relative Effectiveness of Models and Prompts on Energy Conservation: A Field Experiment in a Shower Room

Articles
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
Signs were placed in the field house shower rooms of a university campus exhorting people to conserve water and energy by turning off the water while soaping up. Making the signs…

Reducing Consumption in Periods of Acute Scarcity: The Case of Water

Articles
Berk, R. A., Cooley, T. F., LaCivita, C. J., Parker, S., Sredl, K., & Brewer, M. (1980). Reducing consumption in periods of acute scarcity: The case of water. Social Science Research, 9, 99-120.

Using Cognitive Dissonance to Encourage Water Conservation

Articles
Dickerson, C. A., Thibodeau, R., Aronson, E., & Miller, D. (1992). Using cognitive dissonance to encourage water conservation. Journal of Applied Social Psychology, 22, 11, 841-854.
Aroused dissonance in 80 female swimmers who used a campus pool by making them feel hypocritical about their showering habits. A 2 * 2 factorial design manipulated Ss' mindfulness…

Self-Reported and Actual Savings in a Water Conservation Campaign

Articles
Hamilton, L. C. (1985). Self-reported and actual savings in a water conservation campaign. Environment and Behavior, 17, 3, 315-326.
Data from a survey questionnaire of 471 customer households and from water utility billing records were used to compare self-reported and actual water savings during a conservatio…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing