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Characteristics of Nonopinion and No Opinion Response Groups

Articles
Faulkenberry, G. D. & Mason, R. (1978). Characteristics of nonopinion and no opinion response groups. Public Opinion Quarterly, 42, 4, 533-543.
In a nationwide survey of 1,551 Ss concerning the public acceptance of wind energy conversion systems, interviewers were trained to classify equivocal responses as nonexistent ("d…

Consumers' Attitudes toward Energy Conservation

Articles
Olsen, M. E. (1981). Consumers' attitudes toward energy conservation. Journal of Social Issues, 37, 2, 108-131.
Previous research indicates that about 50% of all Americans believe that the energy problem is real and serious, and less than 25% are completely unconvinced of the problem. Large…

Should you Advertise to Hostile Audiences?

Articles
Winters, L. C. (1977). Should you advertise to hostile audiences?. Journal of Advertising Research, 17, 3, 7-15.
Describes how radio and TV advertising was used to counteract the sharp public hostility toward Standard Oil of California and Chevron that developed after the oil embargo. The co…

Responding to Environmental Concerns: What Factors Guide Individual Action?

Articles
Axelrod, L. J. & Lehman, D. R. (1993). Responding to environmental concerns: What factors guide individual action? . Journal of Environmental Psychology, 13, 2, 149-159.
Examined the motivational role played by 3 classes of outcomes (tangible rewards, social acceptance, and acting in accordance with one's principles) in predicting environmentally …

Changing Attitudes toward Energy Conservation: The Effect of Development Advancement on the Salience of One-Sided and Two-Sided Persuasive Communications

Articles
Koballa, T. R. (1984). Changing attitudes toward energy conservation: The effect of development advancement on the salience of one-sided and two-sided persuasive communications. Journal of Research in Science Teaching, 21, 6, 659-668.
Tested the effect of 1-sided (favorable argument only) and 2-sided (both favorable and unfavorable arguments) persuasive messages about energy conservation (EC) on attitudes towar…

U.S. Consumer Attitudes and Home-Heating Conservation Behavior: A Multiattribute Longitudinal Model

Articles
Karns, D. A. & Khera, I. P. (1983). U.S. consumer attitudes and home-heating conservation behavior: A multiattribute longitudinal model. Journal of Economic Psychology, 4, 1-2, 57-70.
Reports a longitudinal analysis of residential energy conservation by 519 residents in a medium-size US metropolitan community. Mail panel surveys were conducted during winter mon…

Consumer Adaptation to Gasoline Price Increases

Articles
Pitts, R. E., Willenborg, J. F. & Sherrell, D. L. (1981). Consumer adaptation to gasoline price increases. Journal of Consumer Research, 8, 3, 322-330.
Results from the present longitudinal study provide new evidence on household response to gasoline price increases from 1973 to 1979. 260 household members of a consumer panel exh…

Factors Affecting Energy Consumption: Two Field Tests of the Fishbein-Ajzen Model

Articles
Stutzman, T. M. & Green, S. B. (1982). Factors affecting energy consumption: Two field tests of the Fishbein-Ajzen model. Journal of Social Psychology, 117, 2, 183-201.
113 undergraduates and 506 consumers (primarily 26-55 yrs old) in a statewide sample participated in 2 studies that investigated the relationship among variables defined by situat…

Preferred Solutions to the Energy Crisis as a Function of Causal Attributions

Articles
Belk, R., Painter, J. & Semenik, R. (1981). Preferred solutions to the energy crisis as a function of causal attributions. Journal of Consumer Research, 8, 3, 306-312.
Results of 2 studies that obtained data from 605 heads of household support hypotheses that those accepting personal responsibility for the energy crisis favored and reported adop…

Voluntary Simplicity Lifestyles and Energy Conservation

Articles
Leonard-Barton, D. (1981). Voluntary simplicity lifestyles and energy conservation. Journal of Consumer Research, 8, 3, 243-252.
Presents a behavioral index for measuring an individual's tendency toward a lifestyle of voluntary simplicity, characterized by ecological awareness, attempts to become more self-…

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