Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Making a Difference: The Impact of the Health Promotion Directorate's Social Marketing Campaigns: (1987-1991)

Articles
Health and Welfare Canada Making a difference: The impact of the Health Promotion Directorates social marketing campaigns: (1987-1991). 1987-1991.

Cooperation and Community Conservation (Final Report, Hood River Conservation Project, DOE/BP-11287-18)

Articles
Hirst, E. Cooperation and community conservation (Final report, Hood River Conservation Project, DOE/BP-11287-18). Portland, OR: Pacific Power and Light and Bonneville Power Administration, 1987.

Comment on Costanzo et al.'s "Energy Conservation Behavior: The Difficult Path from Information to Action."

Articles
Winett, R. A. Comment on Costanzo et al.'s "Energy conservation behavior: The difficult path from information to action.". Vol. 42. 1987. 957-958.
Comments that the conceptual model developed by M. Costanzo et al (see PA, Vol 73:26040) is a significant addition to the area of information and behavioral influence. However, in…

Consumer Response to Continuous-Display Electricity-Use Monitors in a Time-of-Use Pricing Experiment

Articles
Sexton, R. J., Johnson, N. B., & Konakayama, A. Consumer response to continuous-display electricity-use monitors in a time-of-use pricing experiment. Vol. 14. 1987. 55-62.
Investigated whether monitoring would encourage shifting energy demand to the off-peak period, using 480 households facing time-of-use prices for electricity and 120 control house…

The Comparative Effectiveness of Reward and Commitment Approaches in Motivating Community Recycling

Articles
Katzev, R. D. & Pardini, A. U. The comparative effectiveness of reward and commitment approaches in motivating community recycling. Vol. 17. 1987-1988. 93-113.

Cognitive Consequences of Legislating Postpurchase Behavior: Growing up with the Bottle Bill

Articles
Kahle, L. R., & Beatty, S. E. Cognitive consequences of legislating postpurchase behavior: Growing up with the bottle bill. Vol. 17. 1987. 828-843.
Examined the variables of (1) attitudes toward returning bottles, (2) intentions, (3) behaviors, (4) subjective norms, and (5) habits as they function within the cognitive context…

Case Study of the Acid Rain Film Controversy: Political Propaganda or Environmental Education?

Articles
Hepburn, M. A. & Hepburn, L. R. Case study of the acid rain film controversy: Political propaganda or environmental education ?. Vol. 16. 1985. 1-6.
In 1982 the National Film Board of Canada released an educational film, Acid Rain: Requiem or Recovery? Early in 1983 the U.S. Department of Justice labeled the film as "politica…

Who Cares about Water Pollution? Opinions in a Small-Town Crisis

Articles
Hamilton, L. C. Who cares about water pollution? Opinions in a small-town crisis. Vol. 55. 1985. 170-181.
Following the discovery that the water supply in a small New England town had become contaminated by industrial chemicals, a mailed questionnaire survey was conducted of water use…

An Evaluation of the Validity and Reliability of Survey Response Data on Household Electricity Conservation

Articles
Fujii, E. T., Hennessy, M., & Mak, J. An evaluation of the validity and reliability of survey response data on household electricity conservation. Vol. 9. 1985. 93-104.
Evaluated the reliability and validity of responses to a survey question regarding whether households reduced electricity consumption during the energy crisis by directly comparin…

Fear Arousing Persuasive Messages: Communication Yearbook 8

Articles
Boster, F. J. & Mongeau, P. Fear arousing persuasive messages. Communication Yearbook 8. Ed. R. N. Bostrom. Beverly Hills, Cal: Sage, 1984. 330-375.

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing