Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior

Articles
Aggarwal, P., & Iacobucci, D. (2004). The effects of brand relationship norms on consumer attitudes and behavior. Journal of Consumer Research, 31(1), 87-101. doi:10.1086/383426.
The key premise underlying this work is that when consumers form relationships with brands they use norms of interpersonal relationships as a guide in their brand assessments. Two…

Moderators of the Negativity Effect: Commitment, Identification, and Consumer Sensitivity to Corporate Social Performance

Articles
Liu, T., Wang, C., & Wu, L. (2009). Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance. Psychology and Marketing, 27(1), 54-70.
Numerous studies have identified constructs such as commitment and brand familiarity as moderators of negativity effects. However, boundary conditions for this moderation have yet…

The Effect of Ecological Concern on Brand Perceptions

Articles
Kinnear, T. C., & Taylor, J. R. (1973). The effect of ecological concern on brand perceptions. Journal of Marketing Research, 10, 2, 191-197.
Examined the relationship between the amount of concern for the ecology and buyers' perceptions of detergent brands. The data were collected by means of a mail questionnaire sen…

Recycling Symbol Research

Articles
Mikitka, K. F. (1987). Recycling symbol research. Resource Recycling, September/October, 32-34, 47.

Toward a Sustainable Society: Waste Minimization through Environmentally Conscious Consuming

Articles
Linn, N., Vining, J., & Feeley, P. A. (1994). Toward a sustainable society: Waste minimization through environmentally conscious consuming. Journal of Applied Social Psychology, 24, 17, 1550-1572.
The experiment was an educational intervention that promoted and described an ongoing environmental tagging program located in a chain of 3 local grocery stores. Over the period o…

Barriers to Consumer Choice of Energy Efficient Products

Articles
Anderson, C. D. & Claxton, J. D. (1982). Barriers to consumer choice of energy efficient products. Journal of Consumer Research, 9, 2, 163-170.
Explored barriers that deter consumers from making energy conserving choices when buying major durables. Refrigerator energy labels and sales staff emphasis were manipulated in an…

Public Policy and Consumer Information: Impact of the New Energy Labels

Articles
McNeill, D. L. & Wilkie, W. L. (1979). Public policy and consumer information: Impact of the new energy labels. Journal of Consumer Research, 6, 1, 1-11.
Investigated 2 questions about the federal energy consumption labeling program for home appliances: (a) the likely impact of the labels on consumers and (b) the relative effect of…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing