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Promoting Public Transit in Urban Areas with Incentives and Commitment

Cases
Bachman, W. , & Katzev, R. (1982). The effects of non-contingent free bus tickets and personal commitment on urban bus ridership. Transportation Research, 16A, 2, 103-108.
In order to decrease dependence on single occupant vehicles and to improve fossil fuel conservation, a pilot program was designed to increase ridership on mass transit. A literatu…

Introductory Workshop Discussion Forum

Forums
Doug McKenzie-Mohr Victoria May 14, 2021 21:09 pm
Thank you for registering for the introductory community-based social marketing workshop. Use this forum prior, during, and after the workshop to share information and dialogue wi…

Why has the Canada Greener Homes Initiative been so successful?

Forums
Julie Cook Kitchener Feb 8, 2024 18:47 pm
Hi all,    Food and energy prices have risen significantly in the past few years, sending the cost of living soaring all over the world. It is evident that citizens are looking fo…

Nudges to Prevent Waste Dumping in Urban Park

Forums
Teresa Prokopanko Jun 1, 2023 15:13 pm
I'm a sustainability coordinator at a large urban park and we're having problems with people leaving behind large quantities of waste when they have picnics. Some sites are bookab…

Introductory Workshop Discussion Forum

Forums
Doug McKenzie-Mohr Victoria May 14, 2021 21:09 pm
Thank you for registering for the introductory community-based social marketing workshop. Use this forum prior, during, and after the workshop to share information and dialogue wi…

Home Composting Kitchen Wastes to Reduce Landfill Waste

Cases
In 1995, the Village of Bellport adopted a pilot-composting program to test the feasibility of composting kitchen waste at home. Advantages include reducing landfill waste, loweri…

International Social Marketing Association newsletter

Forums
Julie Cook Kitchener Jan 31, 2024 14:02 pm
Hi all,    If you’d like to connect with social marketing colleagues around the globe, benefit from social marketing thought leadership, and find out about conferences, webinars, …

Introductory Workshop Discussion Forum

Forums
Doug McKenzie-Mohr Victoria May 14, 2021 21:09 pm
Thank you for registering for the introductory community-based social marketing workshop. Use this forum prior, during, and after the workshop to share information and dialogue wi…

Measuring the Effects of Message Framing on the Behavior of Recycling in a Residential Recycling Program

Articles
Littlejohn, C. R. (1997). Measuring the effects of message framing on the behavior of recycling in a residential recycling program. Dissertation Abstracts International Section A: Humanities and Social Sciences, 58, 3-A,
This research, which replicated 'The Effects of Message Framing on Response to Environmental Communications' by Joel J. Davis, explored how the framing of environmental communicat…

ECOSCALE: A Scale for the Measurement of Environmentally Responsible Consumers

Articles
Stone, G., Barnes, J. H. & Montgomery, C. (1995). ECOSCALE: A scale for the measurement of environmentally responsible consumers. Psychology and Marketing, 12, 7, 595-612.
Describes the development of a 31-item instrument (ECOSCALE) for the assessment of environmental responsibility. The conceptualization and operational functions used in constructi…

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