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The Influence of Message Framing On University Student's Intent to Participate in Sustainable Behavior

Cases
Davis, J. J. (1995). The effects of message framing on response to environmental communications. Journalism and Mass Communication Quarterly, 72, 2, 285-299.
A literature review revealed how framing a communication can affect an individual's intent to participate in sustainable behaviors. Specifically, three types of message framing we…

Pay-As-You-Throw in Pennsylvania

Cases
To reduce waste, as well as promote recycling, many communities in Pennsylvania have implemented an incentive-based program known as Pay-As-You-Throw, or PAYT. With this program, …

Reduction of Residential Consumption of Electricity Through Simple Monthly Feedback

Cases
Hayes, Steven C., Cone, John D., Reduction of residential consumption of electricity through simple monthly feedback. Journal of Applied Behavior Analysis, 1981, 14, 81-88.
Researchers used feedback to reduce and control electricity consumption by implementing an economically feasible program of monthly feedback. Participants in the feedback group we…

Conserving Energy and Water at University of California at Santa Cruz with the Use of Norms and Prompts

Cases
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
After conducting a literature review, a norm appeal was incorporated into a pilot program designed to conserve water at the University of California at Santa Cruz. Although a sign…

WRAP (Waste Reduction Awards Program)

Cases
In California, businesses generate more than half the state's waste and thus, can play a significant role in helping local governments reduce the amount of garbage being diverted …

Washington State Promotes the Purchase of Recycled Content Products With Prompts in the "Get in the Loop, Buy Recycled" Program

Cases
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.
Washington State used market research to identify the primary barriers to buying recycled products. Although concerns about price and quality were not addressed during this campai…

Waste Wise Program

Cases
Waste Wise is a free, voluntary program set up by the United States Environmental Protection Agency (EPA) which attempts to eliminate costly municipal solid waste. Waste Wise targ…

1-2-3 Campaign Against Global Warming

Cases
The 1-2-3 Global Warming Campaign was initiated in the 1st Unitarian Church in Portland, Oregon in January 2001 to inform people about the dangers of global warming and spur them …

Global Action Plan Community Lifestyles Campaign

Cases
Gershon, D. & Gilman, R. (1991). Household ecoteam workbook: A six month program to bring your household into environmental balance. Uxbridge, Ontario:
The Global Action Plan (GAP) Community Lifestyles Campaign is targeted at households. A group of friends or neighbors get together eight times over 4 months. At each of these meet…

Recycling at Festivals and Public Events

Cases
The international environmental agency for local governments (ICLEI) have a mission to build and serve a worldwide movement of local governments to achieve tangible improvements i…

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