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Adopt-A-Road

Cases
Adopt-A-Road is a successful program that encourages waste reduction in southern Indiana. The goal is to obtain volunteers who will adopt at least one mile of a road. Individuals …

Using Communication to Increase Participation in a Curbside Recycling Program in Claremont, Ca.

Cases
Burn, S. M. (1991). Social psychology and the stimulation of recycling behaviors: The block leader approach. Journal of Applied Social Psychology, 21, 8, 611-629.
Claremont, California provides its citizens with a curbside recycling program. However, a procedure was needed to encourage non-recyclers to participate in the program. Based on i…

Florida Clean Marina Program

Cases
Program developed as a multi-media single sector effort to implement a voluntary, partnership-driven, criteria and incentive-based, proactive pollution prevention approach for mar…

Innovative Uses of Compost: Using Microorganisms Instead of Pesticides for Farming

Cases
Farmers in the United States have been plagued for years by expensive unsustainable agriculture. More than 10 percent of the vegetables planted in the United States are lost to ro…

Shifting to Sustainable Modes of Transportation in Boulder Colorado Using Incentives, Norms, Communication and Feedback

Cases
In order to reduce air pollution and traffic congestion, the Boulder City Council began to promote sustainable methods of transportation. Through public meetings, barriers to usin…

Recycling PET Bottles at Hageman Elementary

Cases
At Hagemann Elementary in North Carolina, an innovative type of recycling technology was used to help densify PET bottles generated from the school and brought from home. PET stan…

Global Action Plan Community Lifestyles Campaign

Cases
Gershon, D. & Gilman, R. (1991). Household ecoteam workbook: A six month program to bring your household into environmental balance. Uxbridge, Ontario:
The Global Action Plan (GAP) Community Lifestyles Campaign is targeted at households. A group of friends or neighbors get together eight times over 4 months. At each of these meet…

Washington State Promotes the Purchase of Recycled Content Products With Prompts in the "Get in the Loop, Buy Recycled" Program

Cases
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.
Washington State used market research to identify the primary barriers to buying recycled products. Although concerns about price and quality were not addressed during this campai…

AT&T's Telework Program

Cases
Atkyns, R., Blazek, M. & Roitz, J. (2002). Measurement of environmental impacts of telework adoption amidst change in complex organizations: AT&T survey methodology and results. Resources, Conservation and Recycling, 36, 267-285.
More and more AT&T employees are taking advantage of the latest computer technology by working from home. AT&T has been developing their telework program since 1992. Business can …

Conserving Energy and Water at University of California at Santa Cruz with the Use of Norms and Prompts

Cases
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
After conducting a literature review, a norm appeal was incorporated into a pilot program designed to conserve water at the University of California at Santa Cruz. Although a sign…

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