Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Social Marketing- Relationship b/w Attitudes and Behaviour

Forums
Liam Farrelly coburg Oct 6, 2005 20:57 pm
Hi I have been trying to organise a forum at my localGreenbranch in regards to social marketing/campaining, particuarly in regards to the relationship between attitudes and b…

Encouraging and Recognising Urban Gardens for Habitat

Forums
Andrew Smith Oct 6, 2005 19:20 pm
Hello listserve members, In Tasmania we are looking at developing a program that recognises gardeners who consider and encourage wildlife to use their gardens (Gardens for W…

RE: Seeking Information on Corporate Recycling Programs

Forums
Gabrielle Stannus Melbourne Oct 6, 2005 19:07 pm
Dear Danielle, EcoRecycle Victoria coordinate a Waste Wise Business scheme. You can find out more information on their website: www.ecorecycle.vic.gov.au This is an Australi…

Seeking Examples of Work on Environmental Attitudes/Knowledge/Behavior Among Recent Immigrants to the US; and Using ESL Classes as a Venue for CBSM

Forums
c2alts Oct 6, 2005 17:36 pm
Hey, the list is here at last! Looking forward to some interesting dialogue here. I'm conducting a literature search as part of a project that conducts educational outreach about …

The Sustainability Dialogue

Forums
Jonathan Gilmore South Orleans Oct 6, 2005 15:59 pm
Many places, like Cape Cod, have been the objects of our love and attention. We want to live or vacation there, and probably expect that someone is empathically "minding the store…

Urban Sustainability

Forums
Richard Knaub Oct 6, 2005 10:32 am
The City of Boulder Colorado has released its briefing paper on Community Sustainability and has posted proposed language for inclusion into its Comprehensive plan for addressing …

Restoring the Redwood River

Cases
The Redwood River Clean Water Project, an accelerated program to restore the Redwood River and Lake Redwood, was officially launched in 1995. It began as a response to deteriorati…

The Influence of Message Framing On University Student's Intent to Participate in Sustainable Behavior

Cases
Davis, J. J. (1995). The effects of message framing on response to environmental communications. Journalism and Mass Communication Quarterly, 72, 2, 285-299.
A literature review revealed how framing a communication can affect an individual's intent to participate in sustainable behaviors. Specifically, three types of message framing we…

Conserving Energy and Water at University of California at Santa Cruz with the Use of Norms and Prompts

Cases
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
After conducting a literature review, a norm appeal was incorporated into a pilot program designed to conserve water at the University of California at Santa Cruz. Although a sign…

Washington State Promotes the Purchase of Recycled Content Products With Prompts in the "Get in the Loop, Buy Recycled" Program

Cases
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.
Washington State used market research to identify the primary barriers to buying recycled products. Although concerns about price and quality were not addressed during this campai…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing