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The Concept of Commitment as a Basis for Social Marketing Efforts: Conversion Model as a Case

Articles
Hjelmar, U. (2005). The concept of commitment as a basis for social marketing efforts: Conversion model as a case. Social Marketing Quarterly, 11(2), 58-63.
This article examines how social marketers and researchers can concentrate social marketing efforts around a crucial mechanism in behavior change, the notion of commitment. Citize…

Fund-Raising on the Web: The Effect of an Electronic Foot-in-the-Door on Donation

Articles
Gueguen, N., & Jacob, C. (2001). Fund-raising on the web: The effect of an electronic foot-in-the-door on donation. CyberPsychology & Behavior, 4(6), 705-709.
In an attempt to test the foot-in-the-door (FITD) technique in a computer-mediated communication context, 1,008 men and women taken at random in various e-mails lists were solicit…

When Manipulation Backfires: The Effects of Time-Delay and Requester on the Foot-In-The-Door Technique

Articles
Chartrand, T., Pinckert, S., & Burger, J. M. (1999). When manipulation backfires: The effects of time delay and requester on the foot-in-the-door technique. Journal of Applied Social Psychology, 29, 211-221.
We examined the effects of 2 variables on compliance rates within the foot-in-the-door procedure. Participants who agreed to a small request were presented with a larger request e…

From Intentions to Behavior: Implementation Intention, Commitment and Conscientiousness

Articles
Ajzen, I., Czasch, C., & Flood, M.G. (2009). From intentions to behavior: Implementation intention, commitment, and conscientiousness. Journal of Applied Social Psychology, 39(6), 1356-1372
Implementation intentions are said to transfer control over goal-directed behavior to situational cues, thereby automating initiation of the behavior (Gollwitzer, 1999). Alternati…

Aligning Identities, Emotions, and Beliefs to Create Commitment to Sustainable Social and Political Action

Articles
Thomas, E.F., McGarty, C., Mavor, K.I. (2009). Aligning identities, emotions, and beliefs to create commitment to sustainable social and political action. Personality and Social Psychology Review, 13(3), 194-218.
In this article the authors explore the social psychological processes underpinning sustainable commitment to a social or political cause. Drawing on recent developments in the co…

Analyzing the Commitment-Loyalty Link in Service Contexts

Articles
Pritchard, M. P., Havitz, M. E., & Howard, D. R. (1999). Analyzing the commitment-loyalty link in service contexts. Journal of the Academy of Marketing Science, 27(3), 333-348.
This study addressed the ill-understood issue of how loyalty develops in service patrons. Although many theorists hold commitment to be an essential part of this process, the link…

Commitment of Farmers to Environmental protection: From Social Pressure to Environmental Conscience

Articles
Michel-Guillou, E., & Moser, G. (2006). Commitment of farmers to environmental protection: From social pressure to environmental conscience. Journal of Environmental Psychology, 26(3), 227-235.
This study focuses on identifying the differences between traditional farmers (those who maintained traditional agricultural practices) and pro-environmental farmers (those who co…

Non-Response to the Recycling Promotion Technique of Blockleader and Commitment

Articles
Meneses, G.D. (2009). Non-response to the recycling promotion technique of blockleader and commitment. Journal of Socio-Economics, 38(4), pp. 663-671.
The use of the recycling promotion technique which consists of commitment through a blockleader incentive has demonstrated that those individuals who are reluctant to increase the…

Dissonance and Commitment: Comparison of Two Ways of Intervention to Reduce Energy Resources Within a Territorial Administration

Articles
Lopez, A., Lassarre, D., & Rateau, P. (2010). Dissonance and commitment: Comparison of two ways of intervention to reduce energy resources within a territorial administration [Dissonance et engagement : comparaison de deux voies d'intervention visant à réduire les ressources énergétiques au sein d'une collectivité territoriale]. Pratiques Psychologiques. Article in Press.
This Action Research was ordered by the Energy Department's head of a southern France local authority who wanted to reduce civil servant's overconsumption behaviors in public swim…

Using Tailored Information and Public Commitment to Improve the Environmental Quality of Farm Lands: An Example from the Netherlands

Articles
Lokhorst, A.M., van Dijk, J., Staats, H., van Dijk, E., & de Snoo, G. (2010). Using tailored information and public commitment to improve the environmental quality of farm lands: An example from the Netherlands. Human Ecology, 38(1), 113-122.
By adopting nature conservation practices, farmers can enhance the environmental quality and biodiversity of their land. In this exploratory study, a behavioral intervention that …

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