Consumer Research Survey: Knowledge, Attitudes, and Purchase of Recycled-Content Products

Articles
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.

Attitudinal Determinants of Environmentally Responsible Behavior

Articles
Iwata, Osamu (2001). Attitudinal determinants of environmentally responsible behavior.. Social Behavior & Personality, 29, 2, 183-190.
"Investigated how voluntary simplicity lifestyle (VSL), hedonism and anti-materialism affect environmentally responsible behavior (ERB). Questionnaires containing multi-item 5-poi…

Altruism and Market-Like Behavior: An Analysis of Willingness to Pay for Recycled Paper Products

Articles
Guagnano, G. A. (2001). Altruism and market-like behavior: An analysis of willingness to pay for recycled paper products.. Population & Environment: A Journal of Interdisciplinary Studies, 22, 4, 425-438.
Discusses the contrast between self-interested behavior guided by rational choice and altruistic behavior guided by normative considerations. This study suggests that market and m…

Consumer Concern, Knowledge, Belief, and Attitude toward Renewable Energy: An Application of the Reasoned Action Theory

Articles
Bang, Hae-Kyong; Ellinger, Alexander E.; Hadjimarcou, John; Traichal, Patrick A. (2000). "Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory.". Psychology & Marketing, 17, 6, 449-468.
Using the theory of reasoned action as a theoretical framework, the current research investigates the relationship of concern with the environment, knowledge about renewable energ…

Impact of an Environmental Education Program on Students' and Parents' Attitudes, Motivation, and Behaviours

Articles
Legault, Louise; Pelletier, Luc G. (2000). "Impact of an environmental education program on students' and parents' attitudes, motivation, and behaviours.". Canadian Journal of Behavioural Science, 32, 4, 243-250.
"environmental education program, environmental attitudes & behavior, 6th graders & parents"

Pollution Reduction Preferences of U.S. Environmental Managers: Applying Ajzen's Theory of Planned Behavior

Articles
Cordano, Mark; Frieze, Irene Hanson (2000). Pollution reduction preferences of U.S. environmental managers: Applying Ajzen's theory of planned behavior.. Academy of Management Journal, 43, 4, 627-641.
Modified I. Ajzen's theory of planned behavior to analyze the behavioral preferences of 295 environmental managers. Ss were surveyed and structural equation analysis was used to l…

Personality Profiles of Environmentally Responsible Groups

Articles
Ramanaiah, Nerella V.; Clump, Michael; Sharpe, J. Patrick (2000). Personality profiles of environmentally responsible groups.. Psychological Reports, 87, 1, 176-178.
"relationship of high environmental responsibility attitudes & personality profiles, college students"

Predicting Intentions to Conserve Water from the Theory of Planned Behavior, Perceived Moral Obligation, and Perceived Water Right

Articles
Lam, S. P. (1999). Predicting intentions to conserve water from the theory of planned behavior, perceived moral obligation, and perceived water right. Journal of Applied Social Psychology, 29, 5, 1058-1071.
Tested the explanatory power of I. Ajzen's (1991) theory of planned behavior (TPB) and a modified TPB model including perceived moral obligation (PMO) and perceived water right (P…

Attitudes and Inaction: A Case Study of the Manifest Demographics of Urban Water Conservation

Articles
de-Oliver, M. (1999). Attitudes and inaction: A case study of the manifest demographics of urban water conservation. Environment and Behavior, 31, 3, 372-394.
The public's disposition with respect to conservation is predominantly ascertained by surveys. Rarely are these attitudes contrasted directly against manifested behavior from an i…

Responsibility as a Predictor of Ecological Behavior

Articles
Kaiser, F. G. & Shimoda, T. A. (1999). Responsibility as a predictor of ecological behavior. Journal of Environmental Psychology , 19, 3, 243-253.
Tested responsibility's role as a predictor of ecological behavior, addressing the following questions: (1) What makes people feel responsible for the environment? (2) Do people a…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing