Need Clear Success Stories

Forums
Elaine Bloom Albany Nov 30, 2010 9:14 am
For a internal communications workshop, I need a few success stories of communication campaigns that clearly resulted in significant behavior change and/or (even better) environme…

Clarity on Tools

Forums
Annette Herschtal Melbourne Oct 28, 2010 5:06 am
I can see that there have been a number of Tools added which don't seem to appear in the book. Where can I find more information about / a description of the following: - social …

Humour as a driver of Behaviour Change

Forums
Lynn Johannson Georgetown Sep 24, 2010 10:02 am
We are looking for examples of how humour (comedy) has been used effectively to change behaviour in small business, which helps/ed with the greening of productivity. The "Don't M…

Focus Theory of Normative Conduct and Terror Management Theory: The Interactive Impact of Mortality Salience and Norm Salience on Social Judgment

Articles
Jonas, E., Martens, A., Niesta Kayser, D., Fritsche, I., Sullivan, D., & Greenberg, J. (2008). Focus theory of normative conduct and terror management theory: the interactive impact of mortality salience and norm salience on social judgment. Journal of Personality and Social Psychology, 95(6) 12391251.
Research on terror-management theory has shown that after mortality salience (MS) people attempt to live up to cultural values. But cultures often value very different and sometim…

The Effect of a Favor on Public and Private Compliance: How Internalized is the Norm of Reciprocity?

Articles
Whatley, M., Webster, J., Smith, R., & Rhodes, A. (1999). The effect of a favor on public and private compliance: How internalized is the norm of reciprocity?. Basic and Applied Social Psychology, 21(3), 251-259. doi:10.1207/S15324834BASP2103_8.
The norm of reciprocity requires that we repay in kind what another has done for us. This study examined the degree that social (public) and internal (private) consequences of rec…

Comparing and Combining Theories to Explain Proenvironmental Intentions: The Case of Commuting-mode Choice

Articles
Wall, R., Devine-Wright, P., & Mill, G. (2007). Comparing and combining theories to explain proenvironmental intentions: The case of commuting-mode choice. Environment and Behavior, 39(6), 731-753. doi:10.1177/0013916506294594.
This article addresses the need for systematic theory comparison and development in environmentally significant behavior (ESB) research. Using logistic regression (N = 398), model…

The Eye of the Camera: Effects of Security Cameras on Prosocial Behavior

Articles
van Rompay, T., Vonk, D., & Fransen, M. (2009). The eye of the camera: Effects of security cameras on prosocial behavior. Environment and Behavior, 41(1), 60-74. doi:10.1177/0013916507309996.
This study addresses the effects of security cameras on prosocial behavior. Results from previous studies indicate that the presence of others can trigger helping behavior, arisin…

The Relative Influence of Attitudes and Subjective Norms from Childhood to Adolescence: Between-Participant and Within-Participant Analyses

Articles
Trafimow, D., Brown, J., Grace, K., Thompson, L., & Sheeran, P. (2002). The relative influence of attitudes and subjective norms from childhood to adolescence: Between-participant and within-participant analyses. The American Journal of Psychology, 115(3), 395-414.
313 children and adolescents (ages 8-16) were asked to indicate their behavioral intentions, attitudes, and subjective norms for 34 behaviors. Between-participant and within-parti…

Responses to Within-Group Criticism: Does Past Adherence to Group Norms Matter?

Articles
Tarrant, M., & Campbell, E. (2007). Responses to within-group criticism: Does past adherence to group norms matter?. European Journal of Social Psychology, 37(6), 1187-1202. doi:10.1002/ejsp.441.
Two studies tested the hypothesis that responses to within-group criticism are influenced by perceptions of a critic's prior adherence to ingroup norms. Participants responded to …

The Structure Among Measures of Personality, Social Attitudes, Values, and Social Norms

Articles
Stankov, L. (2007). The structure among measures of personality, social attitudes, values, and social norms. Journal of Individual Differences, 28(4), 240-251. doi:10.1027/1614-0001.28.4.240.
This paper presents the results of a study that employed measures of personality, social attitudes, values, and social norms that have been the focus of recent research in individ…

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