The Behavioral Drivers Model

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Julie Cook Kitchener Sep 29, 2025 12:36 pm
Hi all,  Although there are numerous behavior change models and frameworks that explain and, at times, predict human behavior, practitioners do not often utilize them. One reason …

The Power of Storytelling

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Julie Cook Kitchener May 12, 2025 12:45 pm
Hi all,    Storytelling is an essential part of being human. Stories are at the core of our memories, knowledge, and social interactions. Our brains are hardwired for storytelling…

Elephant, Rider, & Path: Three key elements to behavior change

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Julie Cook Kitchener Sep 9, 2024 12:46 pm
Hi all,   There are many conceptual frameworks out there to help practitioners influence behavior. This one is easy and yet comprehensive at the same time. It’s called the Switch …

Cities, Indigenous Engagement, & the Seven Truths

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Julie Cook Kitchener Jul 1, 2024 12:46 pm
Hi all,   Municipalities and NGOs who would like to partner with Indigenous communities and/or follow Indigenous principles in their work may be interested in this Civic-Indigenou…

New York Times best-selling book on human behaviour

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Julie Cook Kitchener Jun 24, 2024 13:04 pm
“It’s no exaggeration to say that Behave is one of the best non-fiction books I’ve ever read” --David P. Barash   Hi all,    If you’d like a grand, multi-disciplinary tour of the …

The best behaviour & environment studies of 2023

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Julie Cook Kitchener Apr 29, 2024 12:46 pm
Hi all,    You may be familiar with Rare, a global organization that works to change individual and community behaviour to protect the environment. From all their newsletters that…

What are the predictors of success in social marketing programs?

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Julie Cook Kitchener Apr 15, 2024 13:26 pm
Hi all,   There are many ways that social marketing programs are designed and implemented, which makes it difficult to know what aspects of those programs lead to success in terms…

Book recommendation: Transformative Incrementalism - A Journey to Sustainability

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Julie Cook Kitchener Nov 15, 2023 13:55 pm
Hi everyone,   I’d like to introduce you to an interesting book called Transformative Incrementalism: A Journey to Sustainability. The book is about the way that practical progres…

Behavioural Scientist's Notable Books of 2021

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Julie Cook Kitchener Dec 14, 2021 19:24 pm
Hi all, Behavioural Scientist has an excellent list of behavioural science-related books that were published this year.  Here are a few examples: • The behavioural code: The hid…

The Elements of Choice: Why the Way We Decide Matters

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Julie Cook Kitchener Nov 4, 2021 18:08 pm
Hi everyone, There is a new book that was recently published called "The Elements of Choice: Why the Way We Decide Matters". This book explains how we can design better decision-…

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