Making the Most Sustainable Choice the Default

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Julie Cook Kitchener Feb 23, 2026 13:27 pm
Daniel Kahneman, Nobel prize-winning psychologist and author of the book Thinking Fast and Slow, introduced the world to two distinct ways of thinking inside the human mind. He ca…

Critical Habit-Building Strategies for 2026

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Julie Cook Kitchener Jan 19, 2026 13:34 pm
Critical Habit-Building Strategies for 2026 Healthy, safe, and sustainable lifestyles depend on the process of habit formation, which is key to lasting behavior change. According …

Make it Easy, Attractive, Social, and Timely (EAST)

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Julie Cook Kitchener Jun 9, 2025 12:28 pm
Hi all,    The Behavioral Insights Team (BIT) in the UK has created a new framework that provides practitioners with four simple ways to apply behavioral insights in their program…

Using incentives wisely

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Julie Cook Kitchener Feb 24, 2025 13:41 pm
Hi all,    A fee is placed on disposable coffee cups at the checkout counter of a café. Preferential parking is given to electric vehicle owners at city hall. User fees are charge…

Rare's Levers of Behaviour Change Framework

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Julie Cook Kitchener Jul 29, 2024 13:00 pm
Hi all,    Rare’s Centre for Behavior & the Environment has published a framework that includes six behavioural levers to apply when leading behaviour change campaigns.  They exp…

Do people 'read signs'?

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Teresa Prokopanko Nov 20, 2023 21:00 pm
In a number of instances in my work lately, I've had pushback from colleagues saying "Unfortunately, most people will not read signage" and similar. While I accept that in some ca…

UNICEF's Social & Behavioural Change programme guidance

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Julie Cook Kitchener Nov 10, 2023 13:46 pm
Hi all,   I've just discovered a social and behavioural change (SBC) resource published by UNICEF that includes a lot of useful information in it for behaviour change professional…
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Using Sustainability Village model to create change

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Cecilia Kemp Moss Vale Apr 28, 2021 2:30 am
Hi guys, I am curious if anyone else lives in a rural setting where the local/municipal level government has developed a program based around the villages/small towns in their go…

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