Hi All,
I work for a voluntary GHG reduction program that uses principles of CBSM for a number of it initiatives.
I'm blessed to have a large amount of data on program parti…
Hello
My final project is about meaningful experiences role in changing customer behavior. The project focus is on a transparent and collaborative design process of creating me…
I want to help my colleagues better understand community-based social marketing. Has anyone done any exercises or activities with their staff, teams, coworkers, etc., that helps t…
Community-Based Social Marketing emphasizes a set of proven, synergistic tools for promoting change at various stages in the change process. In this 90-minute webinar, youll learn…
Looking for research on changing public behaviour so they take action to affect government wetland policy. If you have done this type of research, what public behaviours have you …
I have a fairly straightforward research question that I was unable to find answers to anywhere on this site. FSB specifies that "in order for commitment to be effective, the comm…
Does this exist? I suppose every type of CRM aims to move a certain group of people to a certain type of behavior, but it seems like none of them are for social marketers to use..…
Hi folks,
I have a new blog post, "5 Top Tips for Fostering Sustainable Behaviours," at http://www.beyondattitude.com.
Cheers,
Ken
Ken Donnelly
Vice President, Atlantic Can…
Psychology for a Better World is a free e-book that outlines how to involve people in sustainability initiaves. You can now view a 15 minute film complete with animations, that ou…
Loretta Lohman forwarded this to me. Below is a link to Daniel Goleman's youtube presentation on "Environmental Handprint".
http://www.youtube.com/watch?v=S7lfS7QutiE&list=PL303…
