An Explication of Social Norms

Articles
Lapinski, M., & Rimal, R. (2005). An Explication of Social Norms. Communication Theory, 15(2), 127-147. doi:10.1111/j.1468-2885.2005.tb00329.x.
This article identifies four factors for consideration in norms-based research to enhance the predictive ability of theoretical models. First, it makes the distinction between per…

Egocentric Bias or Information Management? Selective Disclosure and the Social Roots of Norm Misperception

Articles
Kitts, J. (2003). Egocentric bias or information management? Selective disclosure and the social roots of norm misperception. Social Psychology Quarterly, 66(3), 222-237. doi:10.2307/1519823.
This paper reports on biases in group members' inferences about collective support for group norms. Whereas theories of "looking glass perception" suggest a tendency to project ou…

From Innovation to Social Norm: Bounded Normative Influence

Articles
Kincaid, D. (2004). From Innovation to Social Norm: Bounded Normative Influence. Journal of Health Communication, 9(Suppl1), 37-57. doi:10.1080/10810730490271511.
Correction: Every innovation begins as a deviation from existing social norms. Given the strong effect of social norms and pressure, how can any innovation ever diffuse to the poi…

Where Do Social Norms Come From?

Articles
Kameda, T., Takezawa, M., & Hastie, R. (2005). Where do social norms come from?: The example of communal sharing. Current Directions in Psychological Science, 14(6), 331-334. doi:10.1111/j.0963-7214.2005.00392.x.
Where do social norms come from? Part of the answer must surely lie in such norms' ability to support individual adaptive success in local ecologies. This theme is dominant in ana…

A Focus Theory of Normative Conduct: When Norms Do and Do Not Affect Behavior

Articles
Kallgren, C., Reno, R., & Cialdini, R. (2000). A focus theory of normative conduct: When norms do and do not affect behavior. Personality and Social Psychology Bulletin, 26(8), 1002-1012. doi:10.1177/01461672002610009.
Investigated the role of injuctive norm-focus procedures in the generation of socially desirable conduct. The authors also examined factors that might alter the relationship betwe…

The Proposition of a General Version of the Theory of Planned Behavior: Predicting Ecological Behavior

Articles
Kaiser, F., & Gutscher, H. (2003). The proposition of a general version of the theory of planned behavior: Predicting ecological behavior. Journal of Applied Social Psychology, 33(3), 586-603. doi:10.1111/j.1559-1816.2003.tb01914.x.
The present paper explores whether the theory of planned behavior (TPB) must abandon the notion that perceived behavioral control (PBC) has a direct influence on behavior. In a cr…

Two Challenges to a Moral Extension of the Theory of Planned Behavior: Moral Norms and Just World Beliefs in Conservationism

Articles
Kaiser, F., & Scheuthle, H. (2003). Two challenges to a moral extension of the theory of planned behavior: Moral norms and just world beliefs in conservationism. Personality and Individual Differences, 35(5), 1033-1048. doi:10.1016/S0191-8869(02)00316-1.
The present paper employs a new approach to testing the sufficiency of the theory of planned behavior (TPB) in understanding intentions to behave ecologically. Based on two panel …

Contrasting the Theory of Planned Behavior with the Value-Belief-Norm Model in Explaining Conservation Behavior

Articles
Kaiser, F., Hübner, G., & Bogner, F. (2005). Contrasting the theory of planned behavior with the value-belief-norm model in explaining conservation behavior. Journal of Applied Social Psychology, 35(10), 2150-2170. doi:10.1111/j.1559-1816.2005.tb02213.x.
In this paper, we contrast the value-belief-norm (VBN) model and the theory of planned behavior (TPB) for the first time regarding their ability to explain conservation behavior. …

A Moral Extension of the Theory of Planned Behavior: Norms and Anticipated Feelings of Regret in Conservationism

Articles
Kaiser, F. (2006). A moral extension of the theory of planned behavior: Norms and anticipated feelings of regret in conservationism. Personality and Individual Differences, 41(1), 71-81. doi:10.1016/j.paid.2005.11.028.
A twofold morally-extended general version of the planned behavior theory (TPB) is tested using a classical, trait-like conception of individual attitude, which is based on compou…

Differentiation Between and Within Groups: The Influence of Individualist and Collectivist Group Norms

Articles
Jetten, J., McAuliffe, B., Hornsey, M., & Hogg, M. (2006). Differentiation between and within groups: The influence of individualist and collectivist group norms. European Journal of Social Psychology, 36(6), 825-843. doi:10.1002/ejsp.322.
The power of individualist and collectivist group norms to influence intergroup and inter-individual differentiation was examined in three studies. Study 1 revealed that intergrou…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing