Webinar: Casual Carpooling (Slugging)

Jay Kassirer Ottawa February 03, 2010 09:34 PM
The presence of High Occupancy Vehicle lanes (HOV lanes) encourages a casual form of carpooling called "slugging". A driver needing additional passengers to meet the required thre…

Webinar February 9: Slugging in DC (and Elsewhere)

Jay Kassirer Ottawa January 13, 2010 10:02 AM
The presence of High Occupancy Vehicle lanes (HOV lanes) on a major interstate highway in a suburb of Washington, D.C. has spawned a unique, casual form of carpooling called "slug…

Community vs. Business Target Audience

Cathy Aspen Lethbridge November 02, 2009 04:10 PM
Hello! I'm currently working on a social marketing project aimed towards increasing carpooling among workers who currently commute to work alone from a surrounding community. W…

How to Show the Cost-Effectiveness of Trip-Reduction over Road-Construction?

Alison Wiley Salem September 02, 2009 10:55 AM
I run an undersized transportation options program at my state's department of transportation. My goal is to show the highway (road construction) division, in numeric, quantitativ…

Twavel - An iPhone App that uses Social Marketing Techniques to Promote Greener Transportation Alternatives

Steve Burtch Victoria April 15, 2009 05:06 PM
We are a software company based in Victoria, Canada who specialize in climate action tools. We have just released our first consumer application, an iPhone application we call Twa…

Stranger Danger - a Barrier to Carpooling Programs?

Bernhard Sayer Adelaide April 15, 2009 03:36 AM
G'day everyone, I'm currently compiling a document that is looking at the opportunity for the establishment of a carpooling program across initially a single state government d…

School Travel Case Studies

Charlotte Hinson Auckland February 16, 2009 07:03 PM
Hi I'm looking for any good school travel case studies. i have already looked on the Tools of Change website and Travel Smart but am still after some more - hopefully with a s…

Ways to Make School Carpooling Appealing

Amy Daughtry Boone December 10, 2008 09:47 AM
We are trying to change the mindset of a traditionally affluent but currently very diverse private high school- kindergarten through high school, population 700. The school draws…

Studies on Alternative Transportation

Rebecca Fotu Morgan Hill November 07, 2008 12:55 PM
Hello, I am looking for studies on barriers and successful campaign strategies to get people to use alternative transportation (carpool, public transportation, bicycling, walk…

How to Manage Abuse of Offering to Pay for Parking Costs as an Incentive to Encourage Participation in a Car Pooling Scheme

Unknown September 18, 2008 09:28 AM
Hi everyone. I work in Canberra, Australia in local government. We will be piloting a car pooling scheme for our government employees. We have seven or eight government de…
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing