The following case study explores how a popular primetime television drama, Numb3rs, was used to inform audiences of issues surrounding organ donation and, as a result, encourage …
In the late 1970s a grassroots movement emerged that aimed to increase organ donation rates among minorities in the United States. As part of this movement, 40 individuals were br…
Developed by the California branch of Donate Life America, the following communication campaign was launched in April of 2005 to get California residents to share their organ dona…
The “Flu Ends with U” was an annual campaign created by the DeKalb County Health Department to emphasize the importance of flu vaccinations. Knowing that flu season can begin as e…
Ahead of the 2007 flu season, the Florida Department of Health decided to take on a new approach to pandemic preparedness – instead of implementing an information intensive campai…
To prevent the spread of avian influenza, staff at the Bloomberg School of Public Health’s Center for Communication Programs (CCP) began working with partners in over 30 countries…
In 2011, a social marketing intervention was developed and tested at the University of Wollongong to determine its effectiveness in reducing the spread of colds and flu among univ…
Conducted at Alfred Health, a tertiary health service in Melbourne, Australia, the purpose of the following study was to create and implement a campaign to improve influenza vacci…
Eagle Adventure was developed to prevent type 2 diabetes among youth living in Indian Country through the delivery of culturally relevant programming. Designed for implementation …
Commissioned by the public health network for Cheshire and Merseyside (ChaMPs), Snack Right was a program designed to help children in low-income neighborhoods replace at least on…
