Soap Opreas for Social Change: Toward a Methodology for Entertainment-Education Television

Articles
Nariman, H. N. (1993). Soap opreas for social change: Toward a methodology for entertainment-education television. (pp. 143). Westport, CT: Praeger.

Communication of Innovations

Articles
Rogers, E. M. & Shoemaker, F. F. (1971). Communication of innovations. New York: Free Press.

Attitudes and Persuasion

Articles
Petty, R. E. (1981). Self-persuasion approaches. In R.E. Petty (Ed.). Attitudes and persuasion. (pp. 213-254). Dubuque: Iowa: W.C. Brown Co..

Persuasion: New Directions in Theory and Research

Articles
Perloff, R. M. & Brock, T. C. (1980). "And thinking makes it so": Cognitive responses to persuasion.. In M.E. Roloff & G.R. Miller (Ed.). Persuasion: New directions in theory and research.. (pp. 67-169). Beverly Hills: Safe Publications.

Communication For and Against Democracy

Articles
Raboy, M. & Bruck, P. A. (1989). Communication for and against democracy. Montreal: Black Rose Books.

The Role of Interpersonal Communication Networks in the Diffusion of Energy Conserving Practices and Technologies

Articles
Leonard-Barton, D. (1980). The role of interpersonal communication networks in the diffusion of energy conserving practices and technologies. Banff, Alberta, Canada: Consumer Behavior and Energy Use.

The Role of the Media in Education for Survival

Articles
Oskamp, S. (1991). The role of the media in education for survival. San Francisco: American Psychological Association.

The Efficacy of the Block Leader Approach in Facilitating Composting

Articles
MacMillan, J. (1995). The efficacy of the block leader approach in facilitating composting. Fredericton, New Brunswick: St. Thomas University.

Media, Fish and Sustainability: A Paper on Sustainable Development and the Canadian News Media

Articles
Keating, M. (1994). Media, fish and sustainability: A paper on sustainable development and the Canadian news media. Ottawa: National Round Table on the Environment and the Economy.

1992 Waste Management Communication Study: Executive Summary

Articles
Regional Municipality of PEEL (1993). 1992 Waste Management Communication Study: Executive summary. Peel: Regional Municipality of Peel.

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