The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Articles
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…

Who Recycles and When? A Review of Personal and Situational Factors

Articles
Schultz, P. W., Oskamp, S., & Mainieri, T. (1995). Who recycles and when? A review of personal and situational factors. Journal of Enviornmental Psychology, 15, 2, 105-121.
Reviews 80 studies, published 1969-1995, to examine recyling behaviors as differentiated from attitudes and intentions. The effects on recycling behavior of both personal variabl…

Communication Network Influences on Information Diffusion and Persuasion

Articles
Weenig, M. W., & Midden, C. J. (1991). Communication network influences on information diffusion and persuasion. Journal of Personality and Social Psychology, 61, 5, 734-742.
Studied communication networks' influences on the information diffusion process and the effects of 2 virtually identical communication programs. These programs were implemented in…

A Field Experiment in Communicating a New Risk: Effects of the Source and a Message Containing Explicit Conclusions

Articles
Gutteling, J. M. (1993). A field experiment in communicating a new risk: Effects of the source and a message containing explicit conclusions. Basic and Applied Social Psychology, 14, 3, 295-316.
383 inhabitants of Dutch cities received a brochure containing information about the risks and benefits of a new hazardous technology. The control group consisted of 125 Ss who di…

Information and Energy Conservation

Articles
Seligman, C. (1985). Information and energy conservation. Marriage and Family Review, 9, 1-2, 135-149.
Examines reasons why consumers are not saving as much energy and money as they can using research on the psychology of the energy consumer. The information consumers have and need…

Social Marketing for the Environment: Using Information Campaigns to Promote Environmental Awareness and Behavior Change

Articles
Maibach, E. (1993). Social marketing for the environment: Using information campaigns to promote environmental awareness and behavior change. Health Promotion International, 8, 3, 209-224.
Proposes social marketing (SM) as an approach for developing solutions to many environmental problems currently facing the world. The SM approach applies generic marketing and mar…

Social Marketing in Health Promotion

Articles
(1994). Social marketing in health promotion. Ottawa, ON: Health Canada.

Who Listens to Trash Talk?: Education and Public Media Effects on Recycling Behavior

Articles
Martinez, M. D. & Scicchitano, M. J. (1998). Who listens to trash talk?: Education and public media effects on recycling behavior. Social Science Quarterly, 79, 2, 287-300.
Examined whether public media efforts on one community-oriented behavior (recycling) are effective and whether media effects are greater for those with higher levels of education.…

Cultural Theory and Individual Perceptions of Environmental Risks

Articles
Steg, L. & Sievers, I. (2000). Cultural theory and individual perceptions of environmental risks. Environment and Behavior, 32, 2, 250-269.
Understanding differences in environmental risk perception and risk judgments might facilitate the development of effective environmental risk management strategies, including ris…

The Influence of Attitude Priming and Social Responsibility on the Valuation of Environmental Public Goods Using Paired Comparisons

Articles
Clarke, A. & Bell, P. A., Peterson, G. L. (1999). The influence of attitude priming and social responsibility on the valuation of environmental public goods using paired comparisons. Environment and Behavior, 31, 6, 838-857.
Examined contextual influences (social responsibility and persuasive priming) on paired comparison assessment of the value of environmental public goods. 460 19-50 yr old college …

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