CBSM Recommends

Smarter Travel in Outer London: Integrated Marketing in the UK

Cases
Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
CBSM Recommends

Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…

Global Action Plan Community Lifestyles Campaign

Cases
Gershon, D. & Gilman, R. (1991). Household ecoteam workbook: A six month program to bring your household into environmental balance. Uxbridge, Ontario:
The Global Action Plan (GAP) Community Lifestyles Campaign is targeted at households. A group of friends or neighbors get together eight times over 4 months. At each of these meet…

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