Behavioral Interventions in Resource Conservation: A System Approach Based on Behavioral Economics

Winkler, R. C., & Winett, R. A. (1982). Behavioral interventions in resource conservation: A system approach based on behavioral economics. American Psychologist, 37, 4, 421-435.
Outlines some of the advantages of an integration of psychological (social-learning) and economic conceptualizations when developing behavioral interventions in resource conservat…

Reducing Energy Consumption: The Long-Term Effects of a Single TV Program

Winett, R. A., Leckliter, I. N., Chinn, D. E., & Stahl, B. (1984). Reducing energy consumption: The long-term effects of a single TV program. Journal of Communication, 34, 3, 37-51.
Investigated the effects of the delivery of a program through a cable TV system's public access channel on the consumer energy use of 150 households. The 20-min program emphasized…

The Role of Interpersonal Communication Networks in the Diffusion of Energy Conserving Practices and Technologies

Leonard-Barton, D. (1980). The role of interpersonal communication networks in the diffusion of energy conserving practices and technologies. Banff, Alberta, Canada: Consumer Behavior and Energy Use.

The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…

Information and Energy Conservation

Seligman, C. (1985). Information and energy conservation. Marriage and Family Review, 9, 1-2, 135-149.
Examines reasons why consumers are not saving as much energy and money as they can using research on the psychology of the energy consumer. The information consumers have and need…

Prompting Thermostat Setting Behavior: Public Response to a Presidential Appeal for Conservation

Luyben, P. D. (1982). Prompting thermostat setting behavior: Public response to a presidential appeal for conservation. Environment and Behavior, 14, 1, 113-128.
Surveyed 419 residents door-to-door and by telephone to obtain readings of thermostat settings immediately after President Carter's 1977 appeal to conserve energy. Results show th…

Voluntary Response to Energy Conservation Appeals

Walker, J. M. (1980). Voluntary response to energy conservation appeals. Journal of Consumer Research, 7, 1, 88-92.
Reviews studies that support the hypothesis that there would be a voluntary reduction in residential energy use following the Arab oil embargo. The extent to which this reduction …

Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research

Dennis, M., Soderstrom, E.J., Koncinski, W.S., Cavanaugh, B. (1990). Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research. American Psychologist, 45(10), 1109.
Discusses the limitations of previous energy conservation programs in affecting the behavior of individual consumers. Suggests that the rational-economic model upon which they wer…

Application of Social Psychological and Evaluation Research: Lessons from Energy Information Programs

Dennis, M. L. & Soderstrom, E. J. Application of social psychological and evaluation research: Lessons from energy information programs. Vol. 11. 1988. 77-84.
Discusses applied social psychological research on the dissemination of energy-related information, focusing on evaluations in 4 types of information dissemination programs: speci…

Using Commitment to Reduce Energy Consumption in Iowa City

Pallak, M.S., D.A. Cook and J.J. Sullivan (1980). Commitment and Energy Conservation. In L. Bickman (ed.), Applied Social Psychology Annual 235-253, Beverley Hills, Ca: Sage.
Evaluation after one month revealed that public commitment had reduced energy consumption by 10-20 %. Furthermore, this behavior change was evident throughout the year their mete…

Virtual North America

Introductory & Advanced Workshops

June 1st - 10th, 2021

Registration Ending Soon!
Learn More

Virtual Oceania

Introductory & Advanced Workshops

October 12th - 21st, 2021

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing