Tax Credits as a Means of Influencing Consumer Behavior

Articles
Pitts, R. E., & Wittenbach, J. L. (1981). Tax credits as a means of influencing consumer behavior. Journal of Consumer Research, 8, 3, 335-338.
Examined the impact of the Residential Energy Conservation Tax Credit via telephone survey in a midwestern city; 146 individuals participated. Results suggest that the Tax Credit …

Household Energy Use in a Political Context

Articles
Stern, P. C. (1985). Household energy use in a political context. Marriage and Family Review, 9, 1-2, 15-27.
Contends, based on a study by the present author and E. Aronson (1984), that the way the society thinks about energy is an important part of the policy context. It is suggested th…

Information and Energy Conservation

Articles
Seligman, C. (1985). Information and energy conservation. Marriage and Family Review, 9, 1-2, 135-149.
Examines reasons why consumers are not saving as much energy and money as they can using research on the psychology of the energy consumer. The information consumers have and need…

Household Behavior and the Use of Natural Gas for Home Heating

Articles
Verhallen, T. M., & Van Raaij, W. F. (1981). Household behavior and the use of natural gas for home heating. Journal of Consumer Research, 8, 3, 253-257.
Investigated the factors that determine energy use for home heating. Household behavior and home characteristics were the major determinants, whereas attitudes were of minor impor…

The Value of Incentives in Stimulating Energy Conservation

Articles
Hutton, R. B., & McNeill, D. L. (1981). The value of incentives in stimulating energy conservation. Journal of Consumer Research, 8, 3, 291-298.
In the fall of 1979, the US Department of Energy implemented the Low Cost/No Cost Energy Conservation Program in 6 New England states. Results of a telephone survey of 1,811 house…

Feedback as a Means of Decreasing Residential Energy Consumption

Articles
Seligman, C., & Darley, J. M. (1977). Feedback as a means of decreasing residential energy consumption. Journal of Applied Psychology, 62, 4, 363-368.
Tested the hypothesis that providing immediate feedback to homeowners concerning their daily rate of electricity usage would be effective in reducing electricity consumption. In t…

Determinants of Responsible Environmental Behavior

Articles
Nemiroff, L. S., & McKenzie-Mohr, D. (1992). Determinants and distinguishing variables of pro-disarmament behavior and responsible environmental behavior.. Journal of Social Behavior and Personality, 7, 1, 1-24.
Two experiments examined the variables characteristic of individuals who engage in responsible environmental behavior. In Exp 1, 142 Canadians (mean age 36 yrs) completed a phone …

The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Articles
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…

Public Commitment and Energy Conservation

Articles
Shippee, G. E., & Gregory, W. L. (1982). Public commitment and energy conservation. American Journal of Community Psychology, 10, 1, 81-93.
A field experiment was conducted to evaluate comparatively the effectiveness of two community interventions designed to reduce energy consumption. Building on prior research whic…

Joint Effect of Feedback and Goal Setting on Performance: A Field Study of Residential Energy Conservation

Articles
Becker, L. J. (1978). Joint effect of feedback and goal setting on performance: A field study of residential energy conservation. Journal of Applied Psychology, 63, 4, 428-433.
The facilitating motivational effect of feedback on performance has been attributed by some to difficult goals set in response to feedback. In the present article the effect was …

Virtual North America

Introductory & Advanced Workshops

June 1st - 10th, 2021

Registration Ending Soon!
Learn More

Virtual Oceania

Introductory & Advanced Workshops

October 12th - 21st, 2021

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing