ClimateSmart Home Service, Queensland, Australia
Opting Out in Germany for Non-Renewable Energy
Using Social Norms to Reduce Household Energy Consumption
Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.