Comparing the Effects of Monetary Incentives and Foot-in-the-Door Strategies in Promoting Residential Electricity Conservation

Articles
Katzev, R. D., & Johnson, T. R. (1984). Comparing the effects of monetary incentives and foot-in-the-door strategies in promoting residential electricity conservation. Journal of Applied Social Psychology, 14, 1, 12-27.
Investigated the relative effectiveness of incentive (monetary) and minimal justification (foot-in-the-door) techniques in promoting electrical energy conservation among 90 homeow…

A Social-Psychological Analysis of Residential Electricity Consumption: The Impact of Minimal Justification Techniques

Articles
Katzev, R. D., & Johnson, T. R. (1983). A social-psychological analysis of residential electricity consumption: The impact of minimal justification techniques. Journal of Economic Psychology, 3, 3-4, 267-284.
Explored the impact of the foot-in-the-door technique on residential energy conservation. 66 homeowners were asked to curtail their consumption of electricity by 10%. In the foot-…

Use of Evaluation to Improve Energy Conservation Programs: A Review and Case Study

Articles
Kushler, M. G. (1989). Use of evaluation to improve energy conservation programs: A review and case study. Journal of Social Issues, 45, 1, 153-168.
Focuses on energy conservation and reviews the history of social science contributions in that area, together with a case study of the successful Michigan Residential Conservation…

A Social Psychological Perspective on Energy Conservation in Residential Buildings

Articles
Langmeyer, L. (1984). A social psychological perspective on energy conservation in residential buildings. American Psychologist, 39, 7, 810-811.
To design effective public policy, the social, cognitive, and personal forces that, in addition to the economic realities, define the situation must be understood. For the past 4 …

Psychological Factors in the Nuclear Power Controversy

Articles
Levi, D. J., & Holder, E. E. (1988). Psychological factors in the nuclear power controversy. Political Psychology, 9, 3, 445-457.
Surveyed 289 undergraduates (approximate age 18-21 yrs) attending school near a nuclear power (NP) plant to examine beliefs and emotions that underlie attitudes toward nuclear pow…

Drop and Tilt: A Comparison of Two Procedures to Increase the Use of Venetian Blinds to Conserve Energy

Articles
Luyben, P. D. (1984). Drop and tilt: A comparison of two procedures to increase the use of venetian blinds to conserve energy. Journal of Community Psychology, 12, 2, 149-154.
Dropping and tilting venetian blinds appropriately can reduce unnecessary heat loss through window glass. Previous research has shown that both feedback and payments can effective…

Nuclear Power: The Dynamics of Acceptability

Articles
Levi, D. J., & Holder, E. E. (1986). Nuclear power: The dynamics of acceptability. Environment and Behavior, 18, 3, 385-395.
175 psychology and 35 landscape architecture students completed a questionnaire concerning the construction of the Diablo Canyon Nuclear Power Plant to test the hypotheses that an…

Promoting Energy Conservation in Master-Metered Apartments through Group Financial Incentives

Articles
McClelland, L., & Cook, S. W. (1980). Promoting energy conservation in master-metered apartments through group financial incentives. Journal of Applied Social Psychology, 10, 1, 20-31.
Describes an energy conservation program conducted among 4 groups of apartments (44-70 units/group) in a university-affiliated family housing complex. The winning group in each of…

Residential Home Audits: An Empirical Analysis of the Ener$ave Program

Articles
McDougall, G. H. G., Claxton, J. D. & Ritchie, J. R. B. (1983). Residential home audits: An empirical analysis of the ener$ave program. Journal of Environmental Systems, 12, 3, 265-278.
The purpose of residential home audit programs is to encourage energy conservation by providing homeowners with information concerning retrofit actions which are economically feas…

Consumer Energy Research: A Review

Articles
McDougall, G. H., Claxton, J. D., Ritchie, J. R., & Anderson, C. D. (1981). Consumer energy research: A review. Journal of Consumer Research, 8, 3, 343-354.
Reviews the evolution of consumer energy research over the past decade by (1) categorizing consumer research and examining trends by category, (2) reviewing the more theoretical r…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing