Energy Conservation Techniques as Innovations, and their Diffusion

Articles
Darley, J. M. (1977-78). Energy conservation techniques as innovations, and their diffusion. Energy and Buildings, 1, 339-343.
Many effective products, procedures, and techniques for achieving energy conservation have been discovered by researchers. This paper focuses on the conditions under which these p…

Assessing Communication Effects on Energy Conservation

Articles
Craig, C. S. & McCann, J. M. (1978). Assessing communication effects on energy conservation. Journal of Consumer Research, 5, 82-88.
This article presents the results of a field experiment on alternative ways of prompting energy conservation behavior. The source of the communication was found to influence the …

Energy Conservation Behavior: The Difficult Path from Information to Action

Articles
Costanzo, M., Archer, D., Aronson, E., & Pettigrew, T. (1986). Energy conservation behavior: The difficult path from information to action. American Psychologist, 41, 5, 521-528.
Presents a social-psychological model of energy-use behavior that draws on behavioral and social research to explain influence processes and behavioral change related to energy co…

From Social Psychology to Political Economy: A Model of Energy Use Behavior

Articles
Dholakia, R. R., Dholakia, N., & Firat, A. F. (1983). From social psychology to political economy: A model of energy use behavior. Journal of Economic Psychology, 3, 3-4, 231-247.
Argues that policies designed to affect individual energy-use behavior focus mostly on a limited number of micro (social and psychological), short-run, and easily manipulable vari…

Lifestyle and Home Energy Conservation in the United States: The Poor Accept Lifestyle Cutbacks while the Wealthy Invest in Conservation

Articles
Dillman, D. A., Rosa, E. A., & Dillman, J. J. (1983). Lifestyle and home energy conservation in the United States: The poor accept lifestyle cutbacks while the wealthy invest in conservation. Journal of Economic Psychology, 3, 3-4, 299-315.
Examined data from a general population sample survey of 8,392 households in 10 western states. An index summarizing the extent to which Ss had taken lifestyle cutbacks was somewh…

Predicting Attitudes to Oil and to Nuclear Energy

Articles
Eiser, J. R., Spears, R., & Webley, P. (1988). Predicting attitudes to oil and to nuclear energy. Journal of Environmental Psychology, 8, 2, 141-147.
Assessed the attitudes of 480 adult residents of a small town in the UK toward a new nuclear power station and a new inshore oil drilling in their neighborhood. The proposed nucle…

Why Is it So Hard to Sell "Savings" as a Reason for Energy Conservation?

Articles
Feldman, S. (1987). Why is it so hard to sell "savings" as a reason for energy conservation?. Energy Efficiency: Perspectives on Individual behavior, 27-40.

Nuclear Attitudes after Chernobyl: A Cross-National Study. Special Issue: Psychological Fallout from the Chernobyl Nuclear Accident

Articles
Eiser, J. R., Hannover, B., Mann, L., Morin, M., et al. (1990). Nuclear attitudes after Chernobyl: A cross-national study. Special Issue: Psychological fallout from the Chernobyl nuclear accident. Journal of Environmental Psychology, 10, 2, 101-110.
840 Ss from universities in Australia, England, France, West Germany, and the Netherlands completed a questionnaire during the month following the Chernobyl nuclear accident in 19…

The Consequences of Participant Satisfaction with Energy Conservation Programs

Articles
Goitein, B., & Weinstein, B. (1986). The consequences of participant satisfaction with energy conservation programs. Evaluation Review, 10, 3, 377-384.
Examined the relationship between satisfaction with a residential energy audit and reported subsequent energy conservation behavior in 500 energy audit recipients. Results demonst…

Evaluating Energy Conservation Programs: Is Verbal Report Enough?

Articles
Geller, E. S. (1981). Evaluating energy conservation programs: Is verbal report enough?. Journal of Consumer Research, 8, 3, 331-335.
Obtained questionnaire data from 117 Ss who attended 1 of 7 3-hr energy-conservation workshops. An evaluation of the actual behavioral effects of the workshops was accomplished by…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing