Assessing Communication Effects on Energy Conservation

Articles
Craig, C. S. & McCann, J. M. (1978). Assessing communication effects on energy conservation. Journal of Consumer Research, 5, 82-88.
This article presents the results of a field experiment on alternative ways of prompting energy conservation behavior. The source of the communication was found to influence the …

Energy Conservation Behavior: The Difficult Path from Information to Action

Articles
Costanzo, M., Archer, D., Aronson, E., & Pettigrew, T. (1986). Energy conservation behavior: The difficult path from information to action. American Psychologist, 41, 5, 521-528.
Presents a social-psychological model of energy-use behavior that draws on behavioral and social research to explain influence processes and behavioral change related to energy co…

Communication and the Adoption of Energy Conservation Measures by the Elderly

Articles
Griffin, R. J. (1989). Communication and the adoption of energy conservation measures by the elderly. Journal of Environmental Education, 20, 4, 19-28.
Examined the relationship of communication to adoption of energy conservation behavior among homeowners in a community. 813 homeowners participating in the 5-yr study were divided…

Using Social Cognition and Persuasion to Promote Energy Conservation: A Quasi-Experiment

Articles
Gonzales, M. H., Aronson, E., & Costanzo, M. A. (1988). Using social cognition and persuasion to promote energy conservation: A quasi-experiment. Journal of Applied Social Psychology, 18, 12 (Pt 2), 1049-1066.
Examined whether the effectiveness of a residential conservation service home energy audit program could be improved by training auditors to use social-psychological principles du…

Facing the Greenhouse Effect: Communication about Energy in Germany

Articles
Henschel, C. & Wiedemann, P. M. (1993). Facing the greenhouse effect: Communication about energy in Germany. Technology in Society, 15, 301-310.
Energy policy in Germany has been characterized by an irreconcilable debate about nuclear power and the potentials of renewable energy sources and energy-saving activities for mor…

A Social-Psychological Analysis of Residential Electricity Consumption: The Impact of Minimal Justification Techniques

Articles
Katzev, R. D., & Johnson, T. R. (1983). A social-psychological analysis of residential electricity consumption: The impact of minimal justification techniques. Journal of Economic Psychology, 3, 3-4, 267-284.
Explored the impact of the foot-in-the-door technique on residential energy conservation. 66 homeowners were asked to curtail their consumption of electricity by 10%. In the foot-…

Folk Quantification of Energy

Articles
Kempton, W., & Montgomery, L. (1982). Folk quantification of energy. Energy, 7, 10, 817-827.
Consumers use simplified measurements as a basis for residential energy decisions. We analyze their measurements of monthly consumption, changes through time, comparison of appl…

Comparing the Effects of Monetary Incentives and Foot-in-the-Door Strategies in Promoting Residential Electricity Conservation

Articles
Katzev, R. D., & Johnson, T. R. (1984). Comparing the effects of monetary incentives and foot-in-the-door strategies in promoting residential electricity conservation. Journal of Applied Social Psychology, 14, 1, 12-27.
Investigated the relative effectiveness of incentive (monetary) and minimal justification (foot-in-the-door) techniques in promoting electrical energy conservation among 90 homeow…

Promoting Energy Conservation in University Dormitories by Physical, Policy and Resident Behavior Changes

Articles
McClelland, L. & Belsten, L. (1979). Promoting energy conservation in university dormitories by physical, policy and resident behavior changes. Journal of Environmental Systems, 9, 1, 29-38.
Two successive energy conservation programs were implemented in four University of Colorado dormitories. Program I included persuasive communications, information, feedback, and …

Psychological or Attitudinal Factors which Influence the Introduction of Energy Conservation Technologies

Articles
Parthasarathy, R. (1989). Psychological or attitudinal factors which influence the introduction of energy conservation technologies. Abhigyan, fall, 36-47.
Energy conservation technologies can be classified in terms of (1) stages of development, (2) the investments required, (3) numbers of items involved, and (4) the beneficiaries. A…

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