Using Social Cognition and Persuasion to Promote Energy Conservation: A Quasi-Experiment

Articles
Gonzales, M. H., Aronson, E., & Costanzo, M. A. (1988). Using social cognition and persuasion to promote energy conservation: A quasi-experiment. Journal of Applied Social Psychology, 18, 12 (Pt 2), 1049-1066.
Examined whether the effectiveness of a residential conservation service home energy audit program could be improved by training auditors to use social-psychological principles du…

Facing the Greenhouse Effect: Communication about Energy in Germany

Articles
Henschel, C. & Wiedemann, P. M. (1993). Facing the greenhouse effect: Communication about energy in Germany. Technology in Society, 15, 301-310.
Energy policy in Germany has been characterized by an irreconcilable debate about nuclear power and the potentials of renewable energy sources and energy-saving activities for mor…

A Social-Psychological Analysis of Residential Electricity Consumption: The Impact of Minimal Justification Techniques

Articles
Katzev, R. D., & Johnson, T. R. (1983). A social-psychological analysis of residential electricity consumption: The impact of minimal justification techniques. Journal of Economic Psychology, 3, 3-4, 267-284.
Explored the impact of the foot-in-the-door technique on residential energy conservation. 66 homeowners were asked to curtail their consumption of electricity by 10%. In the foot-…

Folk Quantification of Energy

Articles
Kempton, W., & Montgomery, L. (1982). Folk quantification of energy. Energy, 7, 10, 817-827.
Consumers use simplified measurements as a basis for residential energy decisions. We analyze their measurements of monthly consumption, changes through time, comparison of appl…

Comparing the Effects of Monetary Incentives and Foot-in-the-Door Strategies in Promoting Residential Electricity Conservation

Articles
Katzev, R. D., & Johnson, T. R. (1984). Comparing the effects of monetary incentives and foot-in-the-door strategies in promoting residential electricity conservation. Journal of Applied Social Psychology, 14, 1, 12-27.
Investigated the relative effectiveness of incentive (monetary) and minimal justification (foot-in-the-door) techniques in promoting electrical energy conservation among 90 homeow…

Promoting Energy Conservation in University Dormitories by Physical, Policy and Resident Behavior Changes

Articles
McClelland, L. & Belsten, L. (1979). Promoting energy conservation in university dormitories by physical, policy and resident behavior changes. Journal of Environmental Systems, 9, 1, 29-38.
Two successive energy conservation programs were implemented in four University of Colorado dormitories. Program I included persuasive communications, information, feedback, and …

Psychological or Attitudinal Factors which Influence the Introduction of Energy Conservation Technologies

Articles
Parthasarathy, R. (1989). Psychological or attitudinal factors which influence the introduction of energy conservation technologies. Abhigyan, fall, 36-47.
Energy conservation technologies can be classified in terms of (1) stages of development, (2) the investments required, (3) numbers of items involved, and (4) the beneficiaries. A…

Behavioral Interventions in Resource Conservation: A System Approach Based on Behavioral Economics

Articles
Winkler, R. C., & Winett, R. A. (1982). Behavioral interventions in resource conservation: A system approach based on behavioral economics. American Psychologist, 37, 4, 421-435.
Outlines some of the advantages of an integration of psychological (social-learning) and economic conceptualizations when developing behavioral interventions in resource conservat…

Reducing Energy Consumption: The Long-Term Effects of a Single TV Program

Articles
Winett, R. A., Leckliter, I. N., Chinn, D. E., & Stahl, B. (1984). Reducing energy consumption: The long-term effects of a single TV program. Journal of Communication, 34, 3, 37-51.
Investigated the effects of the delivery of a program through a cable TV system's public access channel on the consumer energy use of 150 households. The 20-min program emphasized…

Effects of Television Modeling on Residential Energy Conservation

Articles
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
A combination of social marketing, communication, social learning (particularly modeling), and behavior analysis may provide an effective framework for behavior change via films a…

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