The Role of Financial Incentives in Utility-Sponsored Residential Conservation Programs: A Review of Customer Surveys

Articles
Berry, L. (1984). The role of financial incentives in utility-sponsored residential conservation programs: A review of customer surveys.. Evaluation and Program Planning, 7, 2, 131-141.
Reviews the impact of financial incentive loans offered by utility programs to residential customers to invest in energy-efficient equipment. Prospective and retrospective surveys…

Exploring the Consumer Decision Process in the Adoption of Solar Energy Systems

Articles
LaBay, D. G., & Kinnear, T. C. (1981). Exploring the consumer decision process in the adoption of solar energy systems.. Journal of Consumer Research, 8, 3, 271-278.
Examined residential solar energy systems within an adoption and diffusion of innovations framework using data for 631 Ss who responded to a mail survey. Findings indicate conside…

Household Energy Use in a Political Context

Articles
Stern, P. C. (1985). Household energy use in a political context. Marriage and Family Review, 9, 1-2, 15-27.
Contends, based on a study by the present author and E. Aronson (1984), that the way the society thinks about energy is an important part of the policy context. It is suggested th…

Information and Energy Conservation

Articles
Seligman, C. (1985). Information and energy conservation. Marriage and Family Review, 9, 1-2, 135-149.
Examines reasons why consumers are not saving as much energy and money as they can using research on the psychology of the energy consumer. The information consumers have and need…

Household Behavior and the Use of Natural Gas for Home Heating

Articles
Verhallen, T. M., & Van Raaij, W. F. (1981). Household behavior and the use of natural gas for home heating. Journal of Consumer Research, 8, 3, 253-257.
Investigated the factors that determine energy use for home heating. Household behavior and home characteristics were the major determinants, whereas attitudes were of minor impor…

Tax Credits as a Means of Influencing Consumer Behavior

Articles
Pitts, R. E., & Wittenbach, J. L. (1981). Tax credits as a means of influencing consumer behavior. Journal of Consumer Research, 8, 3, 335-338.
Examined the impact of the Residential Energy Conservation Tax Credit via telephone survey in a midwestern city; 146 individuals participated. Results suggest that the Tax Credit …

Commitment and Energy Conservation

Articles
Neuman, K. (1986). Personal values and commitment to energy conservation. Environment and Behavior, 18, 1, 53-74.
Discusses the process by which the authors became involved in energy conservation (EC) research, explores practical issues about EC, and discusses several sets of data concerning …

Transforming Values into Actions: Ecological Preservation through Energy Conservation

Articles
Howard, G. S., Delgado, E., Miller, D., & Gubbins, S. (1993). Transforming values into actions: Ecological preservation through energy conservation. Counseling Psychologist, 21, 4, 582-596.
Three studies examined the economic and ecological impact of overconsumption of nonrenewable natural resources and the several kinds of air pollution produced by fossil fuels. The…

Individual Environmental Initiative: Championing Natural Environmental Issues in U.S. Business Organizations

Articles
Andersson, Lynne M.; Bateman, Thomas S. (2000). Individual environmental initiative: Championing natural environmental issues in U.S. business organizations.. Academy of Management Journal, 43, 4, 548-570.
"Presents a framework describing how 3 activities--identifying, packaging, and selling--can lead to successful environmental championing. The authors explain how individuals, as e…

Consumer Concern, Knowledge, Belief, and Attitude toward Renewable Energy: An Application of the Reasoned Action Theory

Articles
Bang, Hae-Kyong; Ellinger, Alexander E.; Hadjimarcou, John; Traichal, Patrick A. (2000). "Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory.". Psychology & Marketing, 17, 6, 449-468.
Using the theory of reasoned action as a theoretical framework, the current research investigates the relationship of concern with the environment, knowledge about renewable energ…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing