Responses to Changing Energy Conditions among Massachusetts Households

Articles
Stern, P. C., Black, J. S. & Elworth, J. T. (1983). Responses to changing energy conditions among Massachusetts households. Energy, 8, 7, 515-523.
Survey data on 478 residential electricity consumers in Massachusetts are used to examine the effects of economic, demographic, structural, and attitudinal variables on energy-sav…

Energy Conservation: Two Easy Ways Out

Articles
Van-der-Pligt, J. (1985). Energy conservation: Two easy ways out. Journal of Applied Social Psychology, 15, 1, 3-15.
Investigated attitude-behavior relationships in the context of energy conservation, using data from questionnaires administered to 219 Dutch Ss (average age 43.9 yrs) from rural a…

Effects of Television Modeling on Residential Energy Conservation

Articles
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
A combination of social marketing, communication, social learning (particularly modeling), and behavior analysis may provide an effective framework for behavior change via films a…

The Effects of Videotape Modeling and Daily Feedback on Residential Electricity Conservation, Home Temperature and Humidity, Perceived Comfort, and Clothing Worn: Winter and Summer

Articles
Winett, R. A., Hatcher, J. W., Fort, T. R., Leckliter, I. N., Love, S. Q., Riley, A. W., & Fishback, J. F. (1982). The effects of videotape modeling and daily feedback on residential electricity conservation, home temperature and humidity, perceived comfort, and clothing worn: Winter and summer. Journal of Applied Behavior Analysis, 15, 3, 381-402.
Two studies were conducted in all-electric residences in the winter ( n = 83) and summer ( n = 54) to ascertain how energy conservation strategies focusing on the thermostat cha…

The Meaning of Normative Processes for Energy Conservation

Articles
Midden, C. J. & Ritsema, B. S. (1983). The meaning of normative processes for energy conservation. Journal of Economic Psychology, 4, 1-2, 37-55.
A national survey of 1,076 people was conducted in the Netherlands on attitudes, beliefs, norms, intentions, and behavior with respect to energy conservation. The questionnaire wa…

Invoking Social Norms:A Social Psychology Perspective on Improving Hotels' Linen-Reuse Programs

Articles
Goldstein, N., Griskevicius, V., Cialdini, R. (2007). Cornell Hotel and Restaurant Administration Quarterly, 48(2), 145-150.
Social psychology theory can be applied to such mundane purposes as encouraging guests to reuse their washroom towels. In contrast to the appeals now in use to persuade guests to …

The Constructive, Destructive, and Reconstructive Power of Social Norms

Articles
Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
Despite a long tradition of effectiveness in laboratory tests, normative messages have had mixed success in changing behavior in field contexts, with some studies showing boomeran…

Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research

Articles
Dennis, M., Soderstrom, E.J., Koncinski, W.S., Cavanaugh, B. (1990). Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research. American Psychologist, 45(10), 1109.
Discusses the limitations of previous energy conservation programs in affecting the behavior of individual consumers. Suggests that the rational-economic model upon which they wer…

Normative Social Influence is Underdetected

Articles
Nolan, J. M., Schultz, P. W., Cialdini, R. B., Goldstein, N. J., Griskevicius V. (2008). Normative Social Influence is Underdetected. Personality and Social Psychology Bulletin, 34 (7), 913-923.
The present research investigated the persuasive impact and detectability of normative social influence. The first study surveyed 810 Californians about energy conservation and fo…

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