Using E-mail Listservs to Promote Environmentally Sustainable Behaviors

Articles
Artz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13(4), 257-276.
This paper describes a social marketing campaign that encouraged individuals to adopt environmentally sustainable behaviors such as purchasing green power, installing energy-effic…

The Meaning of Normative Processes for Energy Conservation

Articles
Midden, C. J. & Ritsema, B. S. (1983). The meaning of normative processes for energy conservation. Journal of Economic Psychology, 4, 1-2, 37-55.
A national survey of 1,076 people was conducted in the Netherlands on attitudes, beliefs, norms, intentions, and behavior with respect to energy conservation. The questionnaire wa…

Residential Energy Conservation: The Role of Past Experience in Repetitive Household Behavior

Articles
Macey, S. M., & Brown, M. A. Residential energy conservation: The role of past experience in repetitive household behavior. Vol. 15. 1983. 123-141.
Discusses repetitive behaviors that conserve residential energy. Repetitive behavior is viewed as a function of past experience, attitudes, subjective norms, and intentions. Data …

From Social Psychology to Political Economy: A Model of Energy Use Behavior

Articles
Dholakia, R. R., Dholakia, N., & Firat, A. F. (1983). From social psychology to political economy: A model of energy use behavior. Journal of Economic Psychology, 3, 3-4, 231-247.
Argues that policies designed to affect individual energy-use behavior focus mostly on a limited number of micro (social and psychological), short-run, and easily manipulable vari…

Responses to Changing Energy Conditions among Massachusetts Households

Articles
Stern, P. C., Black, J. S. & Elworth, J. T. (1983). Responses to changing energy conditions among Massachusetts households. Energy, 8, 7, 515-523.
Survey data on 478 residential electricity consumers in Massachusetts are used to examine the effects of economic, demographic, structural, and attitudinal variables on energy-sav…

Personal and Contextual Influences on Household Energy Adaptations

Articles
Black, J. S., Stern, P. C. & Elworth, J. T. (1985). Personal and contextual influences on household energy adaptations. Journal of Applied Psychology, 70, 1, 3-21.
Examined the interactive effects of economic, demographic, structural, and psychological variables on 4 behaviorally distinct types of reported conservation response involving ene…

Energy Conservation: A Social Dilemma Approach. Special Issue: Applied Perspectives on Social and Temporal Dilemmas

Articles
Samuelson, C. D. (1990). Energy conservation: A social dilemma approach. Special Issue: Applied perspectives on social and temporal dilemmas. Social Behaviour, 5, 4, 207-230.
Analyzes the problem of residential energy use and energy conservation, using a social dilemma approach. Laboratory experiments on social dilemmas and field studies of energy cons…

Energy Conservation: Two Easy Ways Out

Articles
Van-der-Pligt, J. (1985). Energy conservation: Two easy ways out. Journal of Applied Social Psychology, 15, 1, 3-15.
Investigated attitude-behavior relationships in the context of energy conservation, using data from questionnaires administered to 219 Dutch Ss (average age 43.9 yrs) from rural a…

Effects of Television Modeling on Residential Energy Conservation

Articles
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
A combination of social marketing, communication, social learning (particularly modeling), and behavior analysis may provide an effective framework for behavior change via films a…

Virtual North America

Introductory Workshop

June 20th - 22nd, 2022

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing