Consumers' Attitudes toward Energy Conservation

Articles
Olsen, M. E. (1981). Consumers' attitudes toward energy conservation. Journal of Social Issues, 37, 2, 108-131.
Previous research indicates that about 50% of all Americans believe that the energy problem is real and serious, and less than 25% are completely unconvinced of the problem. Large…

Voluntary Response to Energy Conservation Appeals

Articles
Walker, J. M. (1980). Voluntary response to energy conservation appeals. Journal of Consumer Research, 7, 1, 88-92.
Reviews studies that support the hypothesis that there would be a voluntary reduction in residential energy use following the Arab oil embargo. The extent to which this reduction …

The Remorseless Working of Things: A Common Tragedy in Environmental Resource Management

Articles
Harris, C. L. (1979). The remorseless working of things: A common tragedy in environmental resource management. EDRA: Environmental Design Research Association, 10, 431-435.
Tested the hypothesis that a territorialized resource pool avoids the social trap of wasting energy. A field investigation of apartment, townhouse, and single-family home dwellers…

Public Policy and Consumer Information: Impact of the New Energy Labels

Articles
McNeill, D. L. & Wilkie, W. L. (1979). Public policy and consumer information: Impact of the new energy labels. Journal of Consumer Research, 6, 1, 1-11.
Investigated 2 questions about the federal energy consumption labeling program for home appliances: (a) the likely impact of the labels on consumers and (b) the relative effect of…

Characteristics of Nonopinion and No Opinion Response Groups

Articles
Faulkenberry, G. D. & Mason, R. (1978). Characteristics of nonopinion and no opinion response groups. Public Opinion Quarterly, 42, 4, 533-543.
In a nationwide survey of 1,551 Ss concerning the public acceptance of wind energy conversion systems, interviewers were trained to classify equivocal responses as nonexistent ("d…

Effects of Monetary Rebates, Feedback, and Information on Residential Electricity Conservation

Articles
Winett, R. A., Kagel, J. H., Battalio, R. C. & Winkler, R. C. Effects of monetary rebates, feedback, and information on residential electricity conservation. Vol. 63. 1978. 73-80.
Assigned 129 participant households in Texas during the summer to 1 of 5 experimental conditions: A high monetary rebate condition in which Ss received conservation information, w…

An Experimental Analysis of Electricity Conservation Procedures

Articles
Palmer, M. H., Lloyd, M. E. & Lloyd, K. E. (1977). An experimental analysis of electricity conservation procedures. Journal of Applied Behavior Analysis, 10, 4, 665-671.
Recorded the daily electricity consumption of 4 suburban families for 106 days. A reversal design, consisting of various experimental conditions interspersed between repeated base…

Using Group Contingencies to Reduce Natural Gas Consumption in Master Metered Apartments

Articles
Slavin, R. E. & Wodarski, J. S. (1977). Center for Social Organization of Schools Report, Johns Hopkins U. Using group contingencies to reduce natural gas consumption in master metered apartments. (pp. 16).
Examined the effectiveness of large vs small group contingencies in reducing the natural gas consumption of apartment residents who did not pay for their utilities. Results show t…

Emotional Subtexts in Corporate Greening

Articles
Fineman, S. (1996). Emotional subtexts in corporate greening. Organization Studies, 17, 3, 479-500.
Explores the view that pro-environmental organizational changes depend on the emotional meanings that managers attribute to greening, and discusses the strategic role of emotions …

"Consciousness" in Energy Conservation Behavior: An Exploratory Study

Articles
Heslop, L. A., Moran, L. & Cousineau, A. (1981). "Consciousness" in energy conservation behavior: An exploratory study. Journal of Consumer Research, 8, 3, 299-305.
An analysis of 6 yrs of electricity consumption in Canada, along with questionnaire data, highlights the importance of household characteristics and family size in predicting elec…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing