Shifting to plant-based diets

Forums
Julie Cook Kitchener May 5, 2025 12:40 pm
Hi all,    When I was a student in university, I took a course on Mahatma Gandhi. I was awestruck by how this great man lived by his principles, including the principle of non-vio…

Food guides and conflicting social norms

Forums
Julie Cook Kitchener Sep 23, 2024 12:40 pm
Hi all,    Many of you know that social norms influence behavior in powerful ways. If you would like to harness the power of social norms in your campaigns, try to avoid applying …

What's the Catch? Reducing Consumption of Contaminated Fish Among Anglers

Articles
Jonick, T., Anderson, E. L., Lin, S., Bruni, C. M., Schultz, P., Groner, S., et al. (2010). What's the Catch? Reducing Consumption of Contaminated Fish Among Anglers. Social Marketing Quarterly, 16(1), 32-51.
In Southern California, white croaker caught within proximity to the Palos Verdes Shelf Superfund Site have been found to be contaminated with such high levels of dichloro-dipheny…

Media Attention and the Market for 'Green' Consumer Products.

Articles
Thogersen, J. (2006). Media Attention and the Market for 'Green' Consumer Products. Business Strategy and the Environment, 15(3), 145-156.
There are signs that a general 'counter-attack' is now being orchestrated against the 'greens'. This paper surveys the evidence regarding an 'issue-attention' cycle in environment…

Searching for a Survey Model on Why People Buy at Supermarkets

Forums
Ralph Bowen Sep 18, 2008 9:29 am
Hi, I have been trying to start a root grass project to gather a community of people in Ealing, a London area, interested in actively adopting sustainable behaviour. One o…

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