How to Encourage a Plant-based Diet

Forums
Julie Cook Kitchener October 20, 2023 12:14 AM
Hi all, If you would like to encourage a priority group to reduce their meat intake and increase consumption of plant-based foods, consider the use of default settings. At resta…

To Scale Behaviour Change: Target Early Adopters, then Leverage Social Proof & Social Pressure

Forums
Julie Cook Kitchener April 14, 2021 11:09 PM
Hello everyone, In the midst of tackling climate change, a global pandemic, and other complex problems, behaviour change practitioners may be asking themselves how best to bring …

Cooking during COVID

Forums
Julie Cook Kitchener November 26, 2020 08:23 PM
Hi everyone, For any of you that are working on food-related issues, you may already know that cooking from home has increased significantly since COVID (Statista, 2020; Acosta, …

Food Waste during COVID

Forums
Kaitlin Phelps New York City July 09, 2020 05:28 PM
Hello! I am looking for anyone interested in, or ideally, currently working on, food waste during the pandemic. How has your messaging shifted (if at all), what has the response b…
CBSM Recommends

Dynamic norms promote sustainable behaviour, even if it is counternormative.

Articles
Sparkman, G., & Walton, G.M., (2017). Dynamic norms promote sustainable behaviour, even if it is counternormative. Psychological Science, 28(11), 1663-1674.
It is well known that people conform to normative information about other people’s current attitudes and behaviors. Do they also conform to dynamic norms—information about how oth…

Barriers and Benefits for Sustainable Seafood

Forums
Alexandra Syta Deltla October 01, 2016 11:56 AM
Hi! Im looking for information about barriers and benefits about sustainable seafood. Wondering if anyone can link any studies! thanks Alexandra Syta Canada

Using CBSM to Foster Local Food

Forums
Dawn Smith Waterloo July 09, 2016 11:32 AM
Hello, I am looking for case examples and academic research exploring how CBSM has been used to support local food systems. I've already found the case example from Portland Un…

Buy Local Community Based Social Marketing

Forums
Sam Walsh Melbourne June 06, 2016 12:06 AM
Hi All, Looking for some examples of CBSM campaigns for a Buy Local campaigns. If you can send me in the right direction that would be greatly appreciated. thanks Sam Walsh …

Farmers' Market - Social Marketing campaign?

Forums
warren neth Vancouver, WA January 07, 2015 08:38 PM
Greetings, Know of anyone that has developed a Social Marketing campaign for Farmers' Markets? I am working with a coalition of Farmers' Markets in Clark County, WA that are …

Behavior Change Programs for Healthy Eating

Forums
Elliot Dale Bozeman February 07, 2013 01:03 PM
Hello, I am interested to learn more about behavior change programs targeting healthy eating habits. Is anybody aware of any programs, initiatives, or research projects focuse…

Virtual North America

Introductory Workshop

Dec 6th - 8th, 2023

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing