To Scale Behaviour Change: Target Early Adopters, then Leverage Social Proof & Social Pressure

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Julie Cook Kitchener April 14, 2021 11:09 PM
Hello everyone, In the midst of tackling climate change, a global pandemic, and other complex problems, behaviour change practitioners may be asking themselves how best to bring …

Cooking during COVID

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Julie Cook Kitchener November 26, 2020 08:23 PM
Hi everyone, For any of you that are working on food-related issues, you may already know that cooking from home has increased significantly since COVID (Statista, 2020; Acosta, …

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Expertise in Community-Based Social Marketing